Disney Plus has officially revealed that Those who wish to share their account outside their home must pay an additional amountl. This measure seeks to limit the sharing of passwords, following the example of other platforms such as Netflix, which have also implemented fees to add extra users.
With this strategy, Disney aims to reduce losses associated with account sharing and, at the same time, increase the income of its streaming platform, at a key moment in which the company seeks to improve its profitability.
Disney Plus doesn’t want you to share your password
Sharing passwords between users who do not live in the same household has become a growing concern for streaming platforms, and Disney Plus has decided to follow in Netflix’s footsteps in its fight against this practice.
After a period of testing and anticipation, Disney finally revealed the prices it will impose on subscribers who want to add additional users to their account.. This measure, which already came into force in September 2024 in the US, comes as part of an effort to maximize revenue and improve the profitability of its streaming service, in a context in which competition in the sector is fierce.
Cost of adding extra members to your account
Starting this week, Disney Plus subscribers who want to share their account will have to pay an additional cost. In basic plans that include ads, the amount to add an extra member will be $6.99 per month, while for plans without ads, the cost rises to $9.99 per month. These prices apply to individual plans only, meaning users of packages that include Hulu or ESPN Plus will not be eligible for this option.
What’s interesting is that this additional amount represents a significant portion of the full price of a standard subscription. According to estimates, adding an extra user on the basic Disney Plus plan (with ads) costs more than 80% of the price of a regular subscription. However, with the next price increase on the platform, scheduled for October, this percentage will be reduced to 70%, although it will still be considerable.
Disney Plus follows in the footsteps of Netflix
The Disney Plus movement is not something new in the streaming industry. Netflix has already implemented a similar strategy in 2023charging its users an extra $7.99 for each additional member on its standard and premium plans.
Although both streaming giants are trying to curb password sharing, there are some notable differences. While Netflix has opted for a flat cost of $7.99 for all plans, Disney has introduced a differentiated pricing structure depending on the type of subscription. This means that, in some cases, Sharing a Disney Plus account could be more expensive than doing so on Netflix.
However, Disney Plus could benefit from a user base that prefers to pay the extra amount for the convenience of sharing their account with family or friends, rather than creating separate accounts. In fact, although some users may choose to open separate accounts to avoid the surcharge, many may see this option as a practical and relatively inexpensive solution.
Disney Plus and its commitment to profitability
The password sharing challenge is just one of many factors affecting streaming platforms’ ability to generate revenue. sustainably. For Disney, this move is part of a broader strategy aimed at making Disney Plus more profitable. Since its launch in 2019, the platform has grown rapidly in terms of subscribers, but maintaining this growth while seeking profitability has been one of the biggest challenges for the company.
With these new account sharing charges, Disney hopes to not only reduce unauthorized use of its platform, but also significantly increase its revenue. In recent months, the company has taken other steps, such as increasing the prices of its subscriptions and diversifying its offering with packages that include Hulu and ESPN Plus.
Keep reading:
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