At a time when the automotive industry is facing unprecedented challenges, Hyundai has decided to take an alternative path to that of many of its competitors.
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While some manufacturers focus exclusively on electric vehicles, Hyundai has opted for a more diversified strategy, spanning from traditional combustion engines to the latest generation of electric enginesthrough a wide range of hybrids and hydrogen models.
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This decision reflects its intention to adapt to the diverse needs and preferences of consumers in different global markets.
Hyundai’s latest venture focuses on expanding its range of plug-in hybrid vehicles (PHEV) and the introduction of an innovative extended range system.
Jaehoon Chang, CEO of the company, has announced an ambitious plan to increase the supply of hybrid models from 7 to 14 worldwidewith the aim of capturing a greater market share in an increasingly competitive scenario.
Also, the brand intends to launch 21 new electric vehicles by 2030some under the IONIQ name, reinforcing its commitment to long-term sustainable mobility.
New solutions for greater autonomy
Among Hyundai’s most notable innovations is the introduction of extended-range electric vehicles (EREV).
These models, although technically plug-in hybrids, They are differentiated by their ability to use an internal combustion engine exclusively as a power generator for the battery.eliminating the dependence on a nearby charging network.
This approach allows drivers to enjoy the benefits of an electric car without the worry of running out of power on long journeys.
EREVs promise ranges of over 900 kilometresa figure that could prove decisive for those consumers who are still hesitant to adopt electric vehicles due to range anxiety.
Initially, these models will be available in China and the United States, markets where Hyundai has identified a greater demand for this type of technology. However, the company does not rule out expanding to other markets in the near future.
A diversified panorama
In addition to EREVs, Hyundai is working on developing New NCM batteries are more affordable for all its electric and hybrid models.
These batteries will offer a balance between cost and performance, allowing electric vehicles to become more accessible to a wider range of consumers.
This innovation is part of a broader strategy to facilitate the transition to fully electric mobilitywithout losing sight of the current needs of the market.
Hyundai has also confirmed that, in parallel with these developments, will manufacture the IONIQ 9, the equivalent of the KIA EV9, in the United Statestargeting what is expected to be one of its strongest markets.
This move not only reaffirms the brand’s confidence in the American demand for electric vehicles, but also strengthens its position in the face of increasingly strict environmental regulations in different countries.
Hyundai acknowledges that despite efforts to expand its electric vehicle offering, the full transition to electrification will be gradual.
With a new generation of hybrid systems to be introduced from January next year, The company expects to double its sales of traditional hybrids to 1.33 million units by 2028well above the 510,000 hybrids it plans to sell this year.
This growth is a clear indication that Hyundai is investing heavily in diversification, allowing each customer to find an option that fits their specific needs.
With these new models and technologies, Hyundai is positioning itself not only as an automobile manufacturer, but as a leader in diversified mobility solutions.
The South Korean company continues to demonstrate that the combination of innovation and flexibility is key to facing the challenges of the future in a changing global market.