In the competitive world of electric vehicles, the dominance of Tesla has been unquestionable for years. Models such as the Tesla Model Y and Model 3 They have cornered the market, setting a high standard in sales and popularity.
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However, in an unexpected twist, the current year has brought a radical shift in the balance of power, with BMW emerging as the new leader in electric car registrations in Europe.
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During 2022he Tesla Model Y It became the best-selling electric car globally, even surpassing more traditional and acclaimed models such as the Toyota RAV4 and Corolla.
This electric SUV not only led sales in its segment, but also dominated the European market, evidencing a strong preference for Tesla electric vehicles.
However, this year’s trends show a drastic decline in sales of the Model Ywhich has fallen a 49% compared to the previous year in Europe, according to the latest data from Dataforce.
The change in purchasing trends is palpable. In May of this year, Tesla remained the sales leader, with the Model Y and the Model 3 topping the list of best-selling electric cars.
However, the outlook has changed abruptly since July. The data from Jato Dynamics for 28 European markets reveal that BMW has reached first place in the ranking of electric vehicle brands, surpassing Tesla for the first time.
BMW has recorded an impressive increase in 35% in registrations, reaching 14,869 unitswhile Tesla experienced a decline in 16%, with 14,561 units.
Competition in the European market is intensifying. Volkswagen follows BMW in the rankingwith 12,213 units registered in July. Volvo and Audi They are also making their presence felt, with 10,533 and 8,618 units, respectively.
This market shift not only underlines BMW’s success, but also highlights the increasing competition and diversification of choice for EV consumers.
In terms of individual models, the Tesla Model Y It remains the best-selling electric car, with 9,544 units registered in JulyHowever, its market share has declined by 16% compared to the previous year.
The Volvo EX30 has gained groundranking second with about 6,573 unitswhile the Volkswagen ID.4 ranks third with 5,295 unitsrelegating the Tesla Model 3 in fourth place with 4,694 units.
Despite increasing competition, the electric vehicle market continues to expand, albeit with signs of slowing down.
The market share of electric cars has decreased from 14.6% in July 2023 to 13.5% in the last month, with a total of 139,300 new registrations in Julywhich represents a drop of 6% compared to the previous year.
This shift in the electric vehicle market marks the beginning of a new era of competition and opportunity. BMW has demonstrated its ability to challenge Tesla’s leadership and set new standards in the industry.
The coming months will show the effects of these dynamics and which brands emerge as the future leaders in the electric car market.