The Democratic Congressional Campaign Committee (DCCC) is stepping up its campaign to win the votes of Latinos, African Americans, Asian Americans, and other diverse populations.
“The DCCC has made historic investments this election cycle to persuade and engage the diverse voters who are critical to Democrats taking back the majority,” said Mariafernanda “Marifer” Zacarias, DCCC National Engagement Director. “With the launch of our digital, mail, newspaper and radio ads, we are reaching diverse voters on platforms where they spend the most time, talking about the issues that matter most to them.”
Through its POWER The People program, an eight-figure investment is being made to persuade and mobilize these voters.
“This advertising campaign includes culturally inclusive and resonant ads to persuade and mobilize diverse voters through creative and localized messaging,” the campaign told this newspaper.
The messages highlight how Democrats are focusing on policies to reduce costs, expand access to health care and protect civil liberties, such as abortion rights.
“We are focused on communicating that Democrats are working to reduce costs, expand access to health care and protect abortion, while extremist Republicans only care about themselves and the ultra-rich,” Zacarias added.
DCCC divides investments into those districts where competition is lower, but also where Democratic candidates face challenges and whose campaign strategy is directed under the “Red to Blue” program.
The investments will be in districts with higher populations of Latino, Asian American, and African American voters with the goal of the Democratic Party controlling the House of Representatives.
Ads in Spanish and Spanglish
It is noteworthy that the ads for the Latino community are in Spanish in Colorado (District 08) with a message titled “Colorado First,” as well as Spanglish in District 22 with “We Are Workers.”
For the Asian American population, they will focus on California, District 45, and in Nevada in District 03.
For African Americans, the investments will be in District 01 of Indiana with the “Steel” advertisement and another in District 04 in New York with “Safeguard.”
“These investments are in several of the most widely spoken languages in these districts, including English, and Spanish for Latinos,” the campaign noted. “The districts currently receiving these investments are CA-13, CA-22, CA-27, CA-45, CA-47, CO-08, IN-01, NE-02, NC-01, NM-02, NY-03, NY-04, NY-17, NV-03, MI-08, OH-09, OH-13, OR-06, VA-02, and VA-07.”