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New Apple Watch could be made of a rare material

Avatar of Julian Castillo

By Julian Castillo

05 Aug 2024, 11:46 AM EDT

It has been leaked that the next generation of the Apple Watch SE could be made of plastica rare material for Apple devices, which have always stood out for their use of premium materials such as aluminum, stainless steel and titanium.

This decision represents a significant departure from the tradition of the Cupertino company, known for its attention to detail and the quality of the materials used in its products.

Since its launch, lApple devices have distinguished themselves by their high-quality construction. The use of premium materials has not only been a hallmark, but also a key factor in the perception of quality and durability of Apple products. The Apple Watch, in particular, has been emblematic of this philosophy, with models made from aluminum, stainless steel, and even titanium, all materials that provide strength and a sense of luxury.

The use of plastic for the Apple Watch SE might seem like a step backwards to someespecially for those who associate the brand with top quality. However, there are several reasons behind this decision that could benefit both the company and consumers.

Potential benefits of plastic

One of the most obvious benefits of this shift to plastic is the reduction of production costsBy using a cheaper material, Apple could lower the prices of its devices, making Apple Watch SE more accessible to more peopleThis is particularly relevant for the SE line, which is already positioned as a more affordable option within Apple’s product range.

In addition to the economic benefits, Using plastic could allow Apple to experiment with a wider variety of colors. The flexibility of plastic in terms of design and coloring could lead to a new range of aesthetic options for consumers. The company may reportedly be planning to release the Apple Watch SE in a variety of bright colors, which would add additional visual appeal to the device and could attract a younger, more diverse audience.

The possibility of a plastic Apple Watch SE also raises questions about durability and perception of quality.. While plastic can be seen as less robust than metal, advances in plastic materials have allowed for the development of highly durable options that could compete in terms of durability with traditional metals. Additionally, Apple has demonstrated its ability to innovate in material quality in the past, so it is likely that any plastic material used in the Apple Watch SE will meet the company’s high standards.

This move could also reflect a broader focus on sustainability. Advanced plastics can be manufactured in more sustainable and recyclable ways, aligning with Apple’s ongoing efforts to reduce its environmental impact. The company has emphasized its commitment to sustainability, and the use of recycled and recyclable materials is a key part of this strategy.

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