By Samuel Gonzalez
01 Aug 2024, 13:59 PM EDT
Are you a pancake lover? IHOP has the special offer you’ll want the most: for a limited time, You can eat all the pancakes you want for only $5 dollars.
The American restaurant chain IHOP launched this new special promotion of unlimited pancakes for only $5 dollars, as a way to attract your customers before back to school and considering the high costs that this entails.
To start, IHOP customers who want this offer, They will start with a full stack of five buttermilk pancakes.followed by further flapjacks served in pairs as each person requests a new dish.
This promotion is nothing new, the pancake company usually launches this special offer at the beginning of each year. However, for 2024, IHOP decided to add it this holiday season “to help families when schedules are tight and wallets are burdened by back-to-school shopping.”
This special offer will be available for a limited time until September 15th only for customers who dine in at any IHOP restaurant in the U.S.
The pancake promotion Last offered in August 2023 to celebrate IHOP’s 65th anniversary.
With this promotion, IHOP joins the fast food chains that have chosen to reduce the price of their menu to invite their customers to return to their restaurants. Giants like McDonald’s, Burger King, Taco Bell, Wendy’s, among others, have launched cheap menus of $5, $6 and $7 dollars in recent months.after there has been a reduction in the flow of consumers in its establishments due to inflation.
A survey conducted in January by the consulting firm Revenue Management Solutions revealed that approximately 25% of people earning less than $50,000 were cutting back on fast foodsaying cost was a concern. The latest evidence of customer withdrawal came this week, when McDonald’s announced a drop in global sales in the second quarter.
According to IHOP records, Same-restaurant sales decreased 1.7% year-over-year during the first quarter of 2024The decline was “due to a decrease in traffic,” the company said in its most recent earnings report. The restaurant generated about $880 million in sales during the quarter, roughly the same amount as the previous year.
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