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Using Amazon's new AI with Alexa could cost you up to $10 a month

Julián Castillo's avatar

By Julian Castillo

Jun 24, 2024, 12:39 PM EDT

Amazon recently announced a significant update to its Alexa virtual assistant., which will now incorporate advanced artificial intelligence (AI) capabilities. This advancement promises to transform the user experience by offering improved functionality, but at an additional cost. The new version of Alexa with AI will be available for a monthly subscription of approximately $10 dollars.

Improved features and customization

The Alexa update not only brings improved quality of responses and interaction, but also introduces an innovative ability to learn and adapt to users’ routines. This version of Alexa uses advanced machine learning algorithms to observe and remember users’ preferences and daily habits. For example, if a user frequently asks Alexa to turn on the lights at 7 a.m. or play a certain music list during lunch, Alexa will be able to anticipate these requests and execute them automatically.

Additionally, this improved version of Alexa can offer personalized recommendations based on daily activities. If Alexa detects that the user usually performs physical exercises at a specific time, it could suggest new exercise routines or energizing music playlists to accompany these activities. This ability to adapt represents a significant leap from previous versions, which only responded to specific commands without contextual learning.

Impact on the market and consumer expectations

Amazon’s decision to charge a monthly fee for these new features has generated a mixed reaction between consumers and industry experts. On the one hand, many see the added value that these improvements represent, especially for those users looking for a more intuitive and personalized smart home experience. The ability for Alexa to learn and adapt to individual needs may justify the additional cost for many users.

However, others They question whether the price of $10 a month is justifiableconsidering that previous versions of Alexa already offer a wide range of functionality at no additional cost. This move could indicate a trend towards monetizing advanced features in virtual assistantsa model that could be adopted by other players in the home technology market.

Analysts suggest that the success of this new offering will largely depend on consumers’ perception of value and how Amazon manages the transition of current users to this new subscription model. Amazon is likely to offer free trials and special promotions to encourage users to experience the new features before committing to a paid subscription.

The introduction of this new version of Alexa with advanced AI capabilities and a monthly cost of $10 represents a significant development in the field of virtual assistants. By offering a more personalized and adaptive experience, Amazon hopes to meet rising consumer expectations when it comes to smart home technology. The acceptance and success of this offering will be crucial indicators of how the market perceives and values ​​AI-based improvements in everyday products.

Keep reading:
– Amazon presents the Echo Hub, its first Smart Home panel with Alexa
– Your Amazon Echo Buds are smarter after the latest update
– Amazon plans to price its AI and this is what we know