The goal of former President Donald Trump’s campaign is getting a surprise with the great goal of President Joe Biden’s campaign, through the launch of advertisements aimed at Latinos and other events in the Copa América.
“Joe Biden, he is on our team,” says the advertisement in Spanish of the two launched this Thursday by the campaign of President Biden and Vice President Kamala Harris.
The spots will also be broadcast at Copa América match events in seven undecided states, but key to winning the presidential race on November 5, such as Nevada, Arizona, Georgia, Florida and North Carolina.
In addition to the ads, the Biden-Harris campaign will host rallies and parties during football games in order to attract voters.
“Our campaign knows the power of working and innovating to win the Latino vote, and today’s historic announcement to organize and mobilize around the Copa América is a perfect example of how to do it,” said the Biden-Harris campaign director. 2024, Julie Chavez Rodriguez.
In an interview with this newspaper at the end of 2023, Chávez Rodríguez announced that part of the strategy would be to promote in unconventional political events, not necessarily news events.
“Over the next few weeks, we will take advantage of the energy of the Copa América to mobilize and reach the Latino voters who will decide this election, we will be in the media and at the Copa games with a simple message: President Biden “He has supported us throughout his career and is fighting for our community every day, while Donald Trump, who has only failed Latinos, fights for himself, and every opportunity he has he attacks our community,” said Chavez Rodriguez. .
Biden puts on the shirt
President Biden’s campaign even shared images of the “official” campaign t-shirts, one with the president’s last name and another that says “Biden-Harris”, as well as flayers with the legend “great goals with Biden.”
“Today the Copa América kicks off, and to celebrate Team Biden-Harris 2024 is launching a soccer-focused push to engage, mobilize and reach Latino voters in key states, including unprecedented organizing efforts and a new campaign. paid media, with a seven-figure investment, around the tournament that includes a new “Gooollll!” that criticizes Trump for failing Americans during COVID,” the campaign indicated in a statement released to this newspaper.
It is estimated that the Copa América programming will reach record audiences. The campaign highlights that there are about 60 million fans of the Mexican National Team, or El Tri, in the United States.
“Driven by young and diverse audiences, soccer is also growing significantly in popularity in the United States, especially since Lionel Messi’s recent move to Major League Soccer (MLS) team Inter Miami CF. ”, highlights the campaign. “The Copa América will be a key moment to capture the enthusiasm of Latino voters and the growing base of American soccer fans that the Biden-Harris 2024 campaign seeks to conquer.”
The Spanish ad is titled simply “Gooollll!”
The announcement highlights the differences in President Biden’s leadership with that of former President Trump.
“The ad talks about how four years ago, stadiums were empty across the country when Donald Trump failed Americans during the COVID pandemic; and how Joe Biden brought the country back with more than 15 million new jobs and investments to create new businesses and make communities safer,” the message says.
The new strategy of the Biden-Harris campaign is comprehensive, since it will take advantage of match broadcasts, but it will also have a presence in stadiums, digital billboards at events, advertisements at bus stops, among other actions.
“Latinos will also watch the tournament at home with friends and family, which is why the Biden-Harris Team is launching a bilingual organizing toolkit for voters and volunteers to organize parties to watch the games at home,” it says. he noted.
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