After the recent results in polls that place President Joe Biden in a difficult situation in key statesthe re-election campaign takes new actions with million-dollar investments in advertisements and strategies in the field.
“We take no voter for granted.. We show up in communities every day and try to win every vote,” said Quentin Fulks, senior deputy campaign manager for President Biden and Vice President Kamala Harris.
President Biden registers a disadvantage, although slight, against former President Donald Trump in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin, despite this, Fulks believes that the former president is not trying to win the vote.
“Donald Trump and his team are doing none of that.” [presentarse a la comunidades]; “The general elections are just beginning to crystallize for voters across the country,” he assured. “We know this race will be one on the ground and in states that have the support and have energized and mobilized a diverse Democratic base.”
This is the strategy during May, which will include a first investment of $14 million dollars in adsseveral of them focused on diverse communities, including Latinos, confirmed Michael Taylor, director of communications, in a call with journalists where no specific questions about Latino voters were asked.
More staff and more ads
The Biden-Harris campaign announced that it is hiring 500 employees and opening 200 offices in key states for your strategy; The plans will be finalized at the end of the month.
Additionally, a new advertising campaign will be launched that includes a seven-figure investment towards Black, Latino and AANHPI (Asian) voters.
The first ad released is “Terminate,” which criticizes Trump’s attacks on Americans’ health care.
“Everytime that Donald Trump Vows to Gut Affordable Care Act, eliminating health care and protections for pre-existing conditions and increasing costs, reminds the American people that health care is on the November ballot,” said Julie Chávez Rodríguez, Biden-Harris 2024 campaign manager. “Voters They want a leader who will protect and strengthen their health care, not try to take it away. “That’s why they’re sending President Biden and Vice President Harris back to the White House.”
The campaign indicated that trips by directors and other staff to key states, where the election is more competitive, will continue to increase, focused on certain communities, through interviews with influencers and formal media.
“Beyond paid media, President Biden and Vice President Harris continue to engage in strategic, high-impact interviews to speak to key stakeholders,” the campaign defended.
They pay attention to Trump
It highlights that President Biden’s campaign has a special focus on responding to former President Trump about his health plans, such as reproductive rights, but also in criticizing his campaign efforts.
“The Trump campaign is not talking to voters,” the Biden-Harris team said. “While the Biden-Harris campaign is aggressively reaching out to voters in all battlegrounds, the Trump campaign has been completely dark on TV for months, and MAGA Inc. PAC currently only has small cash buys underway. in two states.”
While Trump is focused on the trial he faces in New York for the payment to porn star Stormy Daniels, this newspaper covered key events that have allowed the former president media coverage with construction workers, firefighters and small business owners, In addition, a new group of Latinos recently emerged, called “United with Trump.”
Keep reading:
• The Latino vote is essential in 2024 and “we will not take it for granted,” highlights Julie Chávez, Biden’s campaign manager
• Biden and Harris election campaign launches ads for Florida Hispanics before the Republican debate
• How to protect the 2024 elections from the threats of Artificial Intelligence