By Julian Castillo
Dec 18, 2023, 11:51 AM EST
Instagram surprised its American users by presenting a new tool powered by artificial intelligence which revolutionizes the way images are edited. The tool, introduced by Ahmad Al-Dahle, Meta’s lead for generative AI, focuses on editing the background of photosoffering users the ability to transform their images in an innovative way.
The feature, released on Wednesday, is intended to enrich users’ experience by allowing them to modify the background of their photos in a more creative way. By tapping the background editor icon on an image, users receive suggestions such as “On a red carpet,” “Being chased by dinosaurs,” or “Surrounded by puppies.” Additionally, they are given the option to create their own prompts to further customize the background.
The user interface of this new tool is intuitive and fun, encouraging users to experiment with different backgrounds for their photos. Once they’ve applied background editing to an image and posted a Story with the result, other users will be able to see a sticker that says “Try It,” inviting them to explore and enjoy the image generation tool for themselves.
Instagram’s move comes as other social media platforms are also exploring the potential of artificial intelligence. for image editing. Recently, Snapchat launched a similar tool for its paying users, allowing them to create and send AI-generated images. This suggests a trend in the social media industry towards integrating cutting-edge technologies to improve user interaction with the platform.
Importantly, for the time being, this exciting generative background editing feature It is available exclusively to Instagram users in the United States. However, the tool is expected to roll out to the rest of the world in the coming weeks, which will generate great excitement among users of the platform around the globe.
The Instagram tool follows in the wake of other recent innovations from Meta, Instagram’s parent company. Earlier this month, Meta introduced 28 AI-powered characters across all of its apps, including WhatsApp, Messenger, and Instagram, for US-based users.. This measure was accompanied by the launch of an independent AI image generator called “Imagine with Meta”, which is powered by its own model called Emu.
Instagram’s foray into image editing with artificial intelligence shows Meta’s continued commitment to providing fresh and engaging experiences to its users. As technology continues to advance, we are likely to see more exciting developments in the realm of artificial intelligence. applied to social networks, providing users with increasingly sophisticated tools to express their creativity and improve their online interactions.
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