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“Disconnect and play”: This is how Toyota presents the new Prius Prime 2024

Ronald Ortega Avatar

By Ronald Ortega

30 Oct 2023, 1:24 PM EDT

Toyota attacks the automotive market again with the launch of the new 2024 Toyota Prius Primea model that evokes sustainable mobility and technological evolution in the industry.

With interesting all-electric autonomyaerodynamic design and renewed power, the Prius Prime 2024 is presented as a car that invites you to “disconnect and play”, according to the Asian brand itself.

Efficiency

With up to 44 EPA-estimated miles, this model exceeds 76% to his predecessor, allowing drivers to make daily trips without consuming a drop of gasoline, thus reducing carbon emissions and fuel costs.

Toyota Prius 2024. Photo credit: Toyota Motor North America

For those moments when greater autonomy is needed, the 2024 Prius Prime offers excellent hybrid fuel economy with an estimated 52 EPA Combined MPG.

Engines

He 2024 Prius Prime It features a fifth-generation hybrid system that combines a highly efficient 2.0-liter gasoline engine 150 horsepower and a 161 horsepower electric motor generator to achieve net power of 220 horsepower.

This represents a approximately 100 horsepower increase compared to its predecessor. With a 0-60 mph time of just 6.6 seconds, the 2024 Prius Prime offers outstanding acceleration for a hybrid vehicle.

Toyota Prius 2024. Photo credit: Toyota Motor North America

Technology

The new Prius Prime It is powerful and intelligent by having traffic jam assist technology which helps drivers in stop-and-go traffic, improving safety and comfort in heavy traffic situations.

Besides, Toyota offers its multimedia audio system standard with a 12.3 inch touch screen with easy access to navigation, apps and entertainment.

Toyota Prius 2024. Photo credit: Toyota Motor North America

For those who listen to music while driving, the 2024 Prius Prime offers the option of equipping a JBL audio system Premium.

Aerodynamic design

The smooth and streamlined appearance comes from a hammer-shaped hood that reduces wind resistance and optimizes fuel efficiency. The 19 inch wheels with mechanical finish, available in some versions, add sportiness and style.

Now, if you prefer 17-inch wheels, these come standard on the SE version. Thus, the 2024 Prius Prime It is available in a variety of colors: Cutting Edge, Guardian Grey, Midnight Black Metallic and Reservoir Blue.

Toyota Prius 2024. Photo credit: Toyota Motor North America

Price and availability

He new Prius Prime 2024 It will be available in three different versions: SE, XSE and XSE Premiumwith manufacturer’s suggested retail price (excluding dealer processing and handling) will begin at $32,675 for SE grade, $35,925 for the XSE grade and $39,370 for the XSE Premium.

According to Toyota, the models are expected to begin arriving in limited quantities at the brand’s dealerships this fall.

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