Photo: Al Bello/Getty Images
By: EFE
The arrival of Argentine Lionel Messi at Inter Miami and MLS American has had a total impact on ‘soccer’ and a study revealed on Tuesday that, on the day of the world champion’s debut with the new shirt, ‘Apple TV’ had more than 110,000 new subscriptions for the ‘MLS Season Pass’the platform that broadcasts all the matches of the season.
On July 21, the day Messi debuted with Inter Miami in a Leagues Cup match against the Mexican Cruz Azulthe ‘MLS Season Pass’ registered 110,000 new subscriptions, for which 6,143 from the day beforeaccording to a study by the data analysis company ‘Antenna’, collected by ‘The Wall Street Journal’.
MLS and Apple TV signed a ten-year agreement last year, for an estimated value of more than 2,500 million dollarsto broadcast all league matches, US Open Cup and Leagues Cup.
The ‘MLS Season Pass’ is currently priced at $12.99 (€12.11 euros) dollars per month or $25 dollars (€23.31 euros) for the rest of the season for users who already have ‘Apple TV+’. Those who do not have it must pay $14.99 dollars (€13.98 euros) per month or $29 (€27.04 euros) for the rest of the season.
The impact of the arrival of Messi, who has eleven goals and five assists in eleven games and won the Leagues Cupwas also seen in the stadiums, where the ticket prices skyrocketed to see the Argentine star.
On August 26, on the day of Messi’s MLS debut in the visit to the New York Red Bulls, tickets cost an average of $500 dollars, ten times more than before the arrival of the Argentine.
Inter Miami, of which David Beckham is co-owner, closed a stellar summer market with the additions of Messi and the Spaniards Sergi Busquets and Jordi Alba.
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