Photo: Lincoln Motor Company / Courtesy
lincoln carried out the presentation of his most recent campaign for the model Navigatortitled Letting Go“, along with Serena Williams, to highlight the convenience offered by the Lincoln Blue Cruise: the brand’s advanced hands-free driver assistance technology.
Designed for highway driving and Available on Lincoln Navigatorprovides an additional level of comfort for those who drive with digital dashboard and front display that present the luminous signals in blue tone.
They indicate the activation of advanced radar and camera systemsmaneuvering the Navigator without having to have the hands on the wheel on specific stretches of divided highways.
Likewise, a camera facing the driverlocated on the instrument panel, monitors the gaze direction and head position to ensure that the driver’s attention remains on the road at all times.
Hand in hand with Serena Williams
in the campaign “Letting Go”it can be appreciated Serena Williams pregnantstanding next to one lincoln navigator on a picturesque beach. As her eyes settle on the ocean horizon, she seems to be transported to a moment in the past.
The winner of 23 Grand Slam titles conveys the feeling of going back in time, connecting the present image with her childhood, when she was a child receiving instructions from a mentor on how to float on her back in water.
That moment marked their first steps in trusting in the ocean’s ability to keep her afloat. Now, in the present, you are seen behind the wheel of your vehicle, ready to embark on a new journey.
To the activating the Lincoln BlueCruise, your hands come off the steering wheel, evoking the image of the instructor’s hand letting go of his in his youth. In this way, the brand plays with the past of the former tennis player in a precise way to convey security and confidence in her new system.
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