Apple is working on the development of its own web browser that allows them to compete with Google and generate a new and important source of income.. The company had studied the possibility of venturing into this sector a few years ago, however, on that occasion it chose to stop development to focus on other businesses.
According to the rumors, “Apple Search” which is the code name of the project, would allow billions of daily searches to be channeled, just like Google currently does. Some experts say that because it is a service developed by Apple, the number of users it could attract is quite significant, even if it is not at a technological level comparable to Google.
It is expected that the differentiating aspect of the Apple search engine is privacy and therefore the way in which the company makes use of the data provided by its users..
“Apple is increasingly incentivized to get into the search business as it builds out its advertising arm. Search is the key to accessing vast amounts of first-party data, and that is the new battleground for the future of digital advertising,” said Andrew Lipsman, an analyst at Insider Intelligence.
While the idea of creating your own web browser is extremely attractive from a commercial point of view, this could lead to friction between Apple and Google. You have to remember that Both companies have an agreement that allows Google to stay by default in exchange for paying Apple about $12 billion annually.
However, losing that agreement would not be a hard blow for Apple since by activating your own browser you could make it the default option on your more than 1.2 billion active iPhones worldwide. To this figure is also added the number of laptops and desktops offered by the brand.
Apple vs. Google
The confrontation between Apple and Google is not something new and an example of this was the launch of Maps, its own navigation tool in the year 2012. Although the start of this competitor to Google Maps was somewhat difficult due to failures, to Today’s date has become a compelling rival in terms of Apple mobile devices.
The advertising segment is another focus in which Apple hopes to compete with Google something that would be much easier with the data collected through your search engine. It should not be forgotten that this is one of Google’s most important businesses and from which it obtains a large part of its income, to the point that the company has been accused on multiple occasions of running an advertising monopoly.
If it succeeds with its plans, Apple could not only face Google on both fronts, but also significantly increase the revenue it generates. annually for advertising.
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