During the last Christmas season and despite inflation, consumers made record spending online of $211.7 billion from November 1 to December 31, according to Abobe data.
“At a time when consumers were dealing with high prices in areas like groceries, gas and rent, the holiday discounts were strong enough to support discretionary spending throughout the season,” said Vivek Pandya, principal analyst at Adobe Digital Insights.
The study indicates that it is a year-over-year increase of 3.5%. People spent $188 billion online during the 2020 season and $205 billion during the 2021 season.
Adobe said in the statement that strong online consumer spending was driven by a net increase in demand And not just because of inflation.
Almost half of all online sales were made on smartphones. Christmas Day set a record for the number of sales made on mobile devices, with 61% done that way.
Adobe’s Digital Price Index shows that online prices have been falling since September. The index tracks e-commerce prices across 18 categories.
The five days where there were more purchases
The days between Thanksgiving and Cyber Monday contributed $35.3 billion of the totalbut the data shows that consumer spending was constant throughout the season.
Adobe Analytics previously showed record spending occurred on Thanksgiving, Black Friday, and Cyber Monday. Consumers spent $9.12 billion dollars on Black Friday and more than $11.3 billion on Cyber Monday.
Toys, the highest demand of the season
The demand for toys, which grew more than 200% compared to the level registered in October, was the one that most promoted the increase. The best selling toys were Legos and Hot Wheels.
But video games, clothing and accessories also saw significant increases in demand.
Discounts peaked for toys at 34% off and electronics at 25% off, according to the statement. Last year, however, they peaked at just 19% for toys and 8% for electronics.
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