The so-called meal kits that became fashionable during the pandemic, in which a company delivered to its customers the exact portions of ingredients to make a dish, have begun to decrease their demandamid rising inflation.
In 2020, companies like HelloFresh, Blue Apron, and EveryPlate were serving customers looking for healthy meals with more variety, prepared with pre-portioned ingredients shipped to your door. At the beginning they launched a series of promotions to encourage their subscription and offered up to 50% discount or even free food,
But now that restaurants and supermarkets are back on track, some meal kit users are wondering if your subscription is still worthespecially after the promotional offers are over.
How expensive is a meal kit
Without a current promotion, meals generally they cost between $6 and $12 per serving, which puts the cost on a par with some takeout options. And since most meal kit subscriptions cover only four to six meals a week, customers still need to shop for their other two daily meals.
For some customers, the most important factor when deciding whether to use a meal kit is price. Many they enjoyed the comfort and variety that offered the subscription, but canceled at the end of the promotional period due to increased costs.
How profitable are they currently?
Meal kits can be cost-effective for some consumers because they reduce the time and energy required to plan meals and shop, which can prevent for a person to be creative in the kitchen.
Others benefit from receiving the ingredients, especially if it is difficult for them to go out and buy them.
If grocery shopping is time consuming or difficult to access, a subscription to a meal kit can help.
Pay for a variety of dishes without leftovers
Cooking at home, without a meal kit, usually means finding creative ways to reuse leftover ingredients or food. With meal kits, it is possible to access a wider variety of foods without ending up with leftovers or extra items.
However, if consumers are satisfied with their regular rotation of home-cooked meals and leftovers, paying more for a varied dinner menu might not be enough.
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