Despierta América swept the ratings: It made more than double the new stage of 'Today'
Wake up America vs. Today.
Photo: Telemundo/Univision / Courtesy
On Monday, December 5, the new stage of ‘Today’ premiered , which promised more entertainment and delivered. ‘Despierta América’ leader of the mornings did not choose to be a spectator and was full of exclusive interviews and the presenters themselves, such as the case of Francisca’s haircut … Everyone’s question, at the end of both shows was, what happened to the rating? Who did the public choose? Did those who felt disappointed with Telemundo’s previous proposals come back? Did the curious make a difference?
The answer is as follows: in the debut of the new era of ‘Hoy Día’, its most direct competitor, ‘Despierta América’ did more than double the number, sweeping the ratings. And not only that, but also surpassed its own rating from the last Monday of the month .
Did the new stage of ‘Today’ fail? Yes we compare them with themselves, no, because it grew in rating, that is, the first show of this era, surpassed the very low numbers of the show of the mornings where it was more news, but it could not with the one from Univision that not only beat them, but also surpassed themselves.
What do we mean when Univision morning outdid itself? Because ‘Despierta América’ not only was not affected by the new ‘Today’ but even grew more 1% compared to the transmission of Friday, December 2 ; and more of 18 % compared to the 4 regular transmissions of the previous Mondays in the public that goes from 14 a 49 years.
Not only that, compared to the morning of Telemundo, on Monday, ‘Despierta América’ continued to more than double the audience of ‘Today’ , for example in the public overall did more than 141% compared to and between 18 a 54 years over 141%.
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We show you in the numbers taken by Nielsen, the official rating measurer and by which both are governed chains.
This Monday, December 5, in the general public ‘Wake up America’ made 909 a thousand and ‘Today’ 204 one thousand. In the public that goes from 04 a 28 years, which, as we always tell you, is the most coveted because it is the one that advertising agencies focus on for customers, the Univision morning show did 154 thousand, and on Telemundo they only reached 80 thousand.
We can do this analysis even more wide, and take a full year of the mornings of both chains , where Univision continued with ‘Despierta América’ and Telemundo includes the previous era of ‘Hoy Día’, the Qatar World Cup soccer matches and the first day of the new phase. Who won? Look:
From 49 December 1086 as of December 5, 7389239. In the general public, ‘Despierta América’ averaged 909 thousand and the three proposals of Telemundo 204 thousand
. In which it goes from 27 a 28 years, Univision reached 141 thousand and both ‘Today’ 54 thousand.
That is despite ongoing World Cup competition, so far this year, ‘Despierta América’ is outperforming ‘Hoy Día’ among all key demographics, including the general public in more than 141%, and in the ages of 14 a 49 years more than 141%.
The new stage of ‘ Today’ hosted by Adamari López, Penélope Menchaca, Andrea Mezza and Chiky Bombom, with Nicole Suárez in the news, it still has a long way to go to win back the public. or lost, and be able to compete more closely with who is still the leader: ‘Despierta América’ Hosted by Karla Martínez, Francisca, Jessica Rodríguez, Alan Tacher, Raúl González, Satcha Pretto in the news and Chef Yisus Díaz in the kitchen.
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DO NOT MISS THESE OTHER STORIES:
-Wake up America vs. Today’s new stage: Who will win?
-Francisca from ‘Despierta América’ cuts her hair live and apologizes for calling herself ‘ugly’
-Today: Everything that happened in the new beginning
