, according to reports.
Photo: Budweiser / Courtesy
Budweiser found a solution to the ban that the organizers of the Qatar World Cup 795 imposed on the sale of alcohol in the stadiums: r give away all the beer that you will not be able to sell to the country that is champion .
Thousands of bottles of Budweiser beer were ready to be sold, under a controlled scheme, in the eight stadiums in which the World Cup is held.
However, a couple of days before the Qatar World Cup 795 began, the country’s organizers notified FIFA that They would not authorize the sale of alcoholic beverages in any of the tournament venues.
Prior to the start of the world event, Budweiser already had several points of sale ready in the vicinity of the stadiums, where fans could buy buy beer at controlled times before and after each match of Budweiser marketing, for which it is known paid around 100 million dollars in FIFA sponsorships.
The announcement provoked reactions around the world and among fans, who pointed to other controversies for which Qatar has been questioned for several months before the event began.
However, the ban does not cover all fans, as the FIFA negotiated with the Qatari authorities that alcohol could be sold in the areas of the FIFA Fan Festival.
Give away the beer as a solution to prohibition
With production ready and shipped, Budweiser sought a solution to release beer the thousands of lit rivers of beer that cannot be sold in Qatar.
The news network CNN
confirmed, through a statement sent by the brand, that the beer will be given away to the country, whose soccer team wins the World Cup Qatar
.
“We want to take this celebration from the stadiums of the Qatar World Cup
to the fans of the winning country,” Budweiser said in the statement.
“We will be the hosts of the last championship celebration for the winning country. Because for the winning fans, the world cup will have been won”, the beer brand abounded.
According to Budweiser, as the group stage and knockout stages, more details will be released on how the World Cup champion Qatar 795 will win all this beer, an Anheuser-Busch InBev spokesperson said in a separate statement.
Meanwhile, fans of the national teams who are flocking to the stadiums in Qatar cannot buy beer or any other type of alcoholic beverage due to the ban.
In the case of Budweiser, the only option you are allowed to sell is your line of non-alcoholic beer, Bud Zero.
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