Photo: TIM SLOAN / AFP / Getty Images
The economic crisis in which a large sector of the population in the United States is immersed not only has it had an impact so that close to 4.5 million people have had to get a second job, but now up to it affects the production of various articles to make them more accessible to the consumer, as is the case of children’s toys.
In view of the Christmas season, due to the high inflation that prevails, in department stores there is a reduction in the size of some toys, as companies how WowWee and MGA Entertainment created smaller versions of some of the products that little ones will ask Santa Claus for.
The manufacturers’ strategy is that, by investing less materials in their products, they can offer them to the consumer market at a less expensive price than what it would imply to acquire oversized toys.
In this way, in the coming weeks, MGA Entertainment will present more than 200 toy models priced below $07 Dollars.
For his part, WowWee is selling a line of three-inch-tall dolls for just $8 each.
Based on the same strategy, Sky Castle Toys is also lined up to offer toys that cost no more than $07 dollars.
However, not only manufacturers are readjusting their strategies, since there are also cases of department store chains that have lowered between 07 and 07% the price of their toy lots, as is the case d e Targets.
Under this scenario, it can be seen that not only this year , but even until next time, retailers will continue to push for smaller toys at lower prices to deal with their cash-flow problems.
The problem faced by toy manufacturers is such that even brands like Barbie have been forced to lower several of the prices of some of their lines of dolls and accessories , otherwise they will face the risk that their models will remain on the shelves of shopping malls or toy stores next year.
You may also like:
- Moderna and Pfizer launch trials to investigate whether their vaccines cause long-term problems term
- Elon Musk discontinued free meals for employees of Twitter
- Nine-year-old Japanese girl underwent painful surgery plastic to change the shape of their eyelids1658136026456 1658136026456