Samsung introduced a new customization option in its Bespoke line of refrigerators that will allow users to change the style of their products. In exchange for a payment of $500 customers can include any type of image on the doors of their refrigerators.
The company has specified that there is no limit to what its customers can put on their refrigerators, this includes photos of their children, landscapes, works of art, or even photographs of their own faces.
The customization option is expected to be available from the last months of the year. However, if the user already has a Samsung refrigerator from the Bespoke line, they can request the personalized panels separately.
The delivery time for the panels is approximately 8 weeks (2 months) due to printing and shipping times.
The decision of the South Korean company to launch this possibility of customization could become an excellent line of business considering that Bespoke refrigerators are one of the products with the highest sales volume for the brand.
It is not ruled out that in the event of a high volume of sales, Samsung will make the decision to extend this type of customization to other of its products.
Prior to this type of customization, the brand’s clients could only choose from a limited variety of colors and patterns.
Choose your design
The process to define and he personalized design that the refrigerators will carry is the responsibility of the users themselves. To do this they must enter the Samsung page and upload the image(s) they wish to use.
Later, the system will indicate the measurements of the double doors of the unit so that they can make the necessary adjustments to adapt the images to those dimensions.
Once the images have been edited, the person will have the opportunity to see a reference image of what the refrigerator doors will look like after installing the panels. If the user is satisfied with the preview, they can press the finish button to be redirected to another page where they must complete the information corresponding to the payment.
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