Photo: Michael Thomas / Getty Images
Burger King, the chain of fast food establishments, has accompanied since 1954 to millions of families at various times in their lives. The Whopper, the company’s flagship product, has filled the stomachs and touched the hearts of its customers.
However, despite tradition and preference, the chain hides some secrets that we show below.
one. Its sales are plummeting
The numbers have not been favorable for the hamburger chain in terms of sales. In the third trimester of 2022 experienced a decrease of 2.8%
compared to the same period of 2019, according to the site Eat This, Not That.
However, not only Burger King has gone down. Some estimates suggest that in the first quarter of 2022 sales of various fast food chains fell 4.6% due to price increases in the country.
two. The brand’s popularity has also dropped
In the latest YouGov popularity survey, customers rated the chain as low popular and unhealthy. Within the list of the most popular restaurant brands in the country Burger King was ranked 28, even below some of its staunch rivals, such as McDonald’s, KFC, Chick-Fil-A and Taco Bell.
3. Harmful Ingredients
After it became known that harmful ingredients were used in the menu of stores, Burger King took action and banned until 120 ingredients that were artificial or potentially harmful or unhealthy. What drew attention is that, when promoting the change last year, customers noticed the presence of these ingredients in the food, says Eat This Not That.
4. Internet does not forget
In 2021 the chain became popular thanks to an unfortunate tweet. On International Women’s Day, Burger King published: “Women belong in the kitchen”. The message, which was intended to highlight the lack of chefs in the stores and a scholarship program to compensate for the situation, caused controversy that is still remembered to this day.
5. Rotation of staff and leaders
Just as in this type of establishment, the staff that attends the stores has a reputation for keeping their jobs for a short time, the same has happened with the main directors of the company. Since its creation the brand has had more than 20 leaders, which could contribute to consistency in long-term strategic planning.
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