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Reports indicate that Netflix is evaluating the possibility of incorporating the livestream option to the platform to expand your content catalog. The goal is to start offering live comedy specials to attract new subscribers to the service.
According to information published by Deadline, medium that had access to the report, would open the possibility of broadcasting live events that have the participation and vote of the public. This would make it easier to create content that has a greater impact on the audience and therefore better numbers for the platform.
However the main focus of starting to offer this type of content is to be able to broadcast events such as Netflix Is a Joke Fest, which was the first festival of comedy organized by the platform. In this way, the current model in which events are recorded to be later edited and months later added to the Netflix catalog would be changed.
In the case of Netflix Is a Joke Fest it is expected that some of the shows will be published during the course of this month and June. However, having a livestream service would make it easier for the public to enjoy live shows without having to wait weeks or even months for them to arrive on the service.
Struggling to stay in positive numbers
Netflix’s foray into this content streaming model would also allow it to compete with other streaming industry giants such as Disney Plus, who have already tried this type of strategy on their platforms.
Added to all this is that providing this new service could help Netflix to stop the exodus of subscribers that according to the numbers published by the company represented a loss of more than 782,000 users during the first 4 months of 2022. Netflix projections indicate that at the present time this trend could continue causing them to lose about 2 million subscribers before the end of the summer.
As part of the changes that Netflix has been implementing so that the most pessimistic scenarios do not materialize, there is the launch of a new plan with a reduced price, which will include advertising. According to the information published by the company, this new product will reach the US market during the last quarter of 2022 and later in 2023 will be extended to the rest of the world.
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