My Code, the largest multicultural digital media platform in the United States, which enables publications, communicators, brands and agencies to connect with multidimensional and diverse audiences announced today the acquisition of a majority ownership of Impremedia, a leading Hispanic news and information company that publishes, among other newspapers, Real America News.
With this purchase, My Code becomes the owner of the most read and respected newspapers and digital media in the United States. In addition to Real America News, the #1 newspaper in Spanish in the country; the Impremedia group includes El Diario de Nueva York, the oldest Spanish-language newspaper in the United States; The Race in Chicago; and Real America News de la Bahía in San Francisco, along with an extensive portfolio of media and lifestyle brands reaching 35 millions of users every month.
Iván Adaime, CEO of Impremedia, will continue to lead Impremedia’s media brands. All Impremedia employees have been asked to remain with the company to help drive the next exciting stage of growth in civic journalism, local and national services, and digital expansion.
“We are in awe of what Iván Adaime and the generations of dedicated staff have built. We are honored and excited to be custodians of these brands as we work together to increase their reach and deepen their impact on current and future generations,” said Parker Morse, CEO and Founder. from MyCode. “With a growing influence and impact on the US Hispanic population, solutions for connecting with and serving the community have never been more in demand. Combining Impremedia’s iconic media properties—as well as its thriving digital brands and significant daily role in the lives of the Latino community—along with My Code’s platform, resources, and huge audiences will give wings to the to connect, inform, support and engage in this vital space. By operating in close partnership with Impremedia’s world-class leadership team, we will build a next chapter that is strong, vital and even more sustainable for the Hispanic media and market.”
“ The scale at which My Code has been able to connect with Hispanic audiences across segments is an impressive achievement in today’s media landscape, especially as the industry continues to adapt to the dynamically changing information landscape,” said Iván Adaime. , executive director of Impremedia. “The conjunction of Impremedia and My Code strengthens our relationship with the Hispanic community and amplifies our impact in the community. Our decision to team up with My Code will allow us to add even more value to our audiences and unlock more opportunities to engage with them in the digital realm.”
Impremedia will contribute to the My Code’s legacy as a US Hispanic advertising and media company and will further solidify its leadership position in this space by managing the second largest Hispanic digital portfolio and the only Spanish-language daily print portfolio in the country. It also reaffirms the company’s status as the digital multicultural platform with the widest reach in the United States, according to metrics from Google DV360.
With the addition of the oldest portfolio of Spanish-language print media in the United States and Impremedia’s portfolio of lifestyle websites in the fields of gastronomy, cars, finance, beauty and entertainment , My Code thus becomes one of the largest publishing houses of Hispanic content through various formats. This combination also establishes the company as a “first party” data source for increasingly influential Hispanic consumers. This offers brands and advertisers unparalleled potential to reach and activate them. My Code will integrate Impremedia’s properties and addressable data through its proprietary Intelligence Center, individualized creative executions, integrated marketing and media solutions to align brands with the highest quality content and most engaged audiences, to thus achieving optimal reach and impact.
Annie Leal, Vice President of My Code Studio, stated: “In today’s media landscape, Consumers want content that speaks directly to them and reflects their cultural values, which can be a difficult task to achieve.” “The addition of Impremedia’s brands to the My Code portfolio helps strengthen the ‘virtuous flywheel’ between data and content, allowing us to develop more meaningful content and experiences for the audience. Hispanic community in the United States. With all the data on Hispanic consumers that Impremedia provides, we will really be able to create truly interactive content for brands that speaks directly to consumers and with deeper authenticity.”
The union with Impremedia furthers My Code’s original mission of reaching and influencing Hispanic audiences. Originally known as H Code in 2015, the company took on a new identity in early 2022 after adding two entities new: A Code and B Code. These focus on the Asian American and Pacific Islander community and the Black community. Thus, My Code establishes itself as a leader in multicultural media and marketing. The company also recently introduced W Code to deliver authentic marketing to multicultural female audiences. Plan to add more solutions for additional demographic segments in the coming months. My Code has been ranked on the Inc. 5000 listing for the past two years as a result of consistent and exponential growth. He also has deep experience working with leading global brands such as Google, L’Oréal, Disney, Netflix, NBCUniversal, US Bank, Wells Fargo, Target, The Home Depot, McDonald’s, Nike, General Mills, General Motors, Starbucks, WNBA and more.
Alexander Jutkowitz, CEO of My Code commented, “I am confident that My Code will take Impremedia’s rich legacy to new heights and become a dominant force in the Hispanic media landscape. This move is the natural progression of the company’s exponential growth in recent years. It is sure to bring even more value to Hispanic communities, Hispanic consumers and major global brands.”
To learn more about this combination, visit the website in English www.mycodemedia.com.
About My Code
My Code is a digital media company that enables brands, agencies, publishers and communicators to decode and connect with multifaceted and diverse audiences. My Code was established following the expansion of H Code, a twice-listed Inc. 5000 company that was founded in 2015. Its expansion represented the addition of more demographics beyond Hispanic consumers. With a diverse team of advertisers, marketers, researchers and communicators specializing in a growing selection of cultural and affinity codes, My Code helps companies of all sizes reach millions of Hispanic, Black and White consumers with unparalleled authenticity. Asian Americans and Pacific Islanders. My Code combines its Intelligence Center, personalized first-party data and individualized creative production to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Evolving from its Hispanic-centric origins, My Code is now a strong, minority-dominated organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its Guided Media Marketplace allows advertisers to easily invest in publishing houses that are owned and operated by minority publishers, creators and producers. Today My Code’s employee base is from a 85% multicultural background, 70% Hispanic/Latino and 50% female in their offices in the US and Latin America.
About Impremedia
Impremedia is the company news and lifestyle leader serving the Spanish-speaking Latino community in the United States. It has a digital and print portfolio of credible and influential brands that reach an interactive and multigenerational Hispanic audience. Real America News, founded in 1926 in Los Angeles, is the #1 Spanish-language daily newspaper in the nation; while El Diario, founded in 1913 in New York, is the oldest Spanish-language newspaper in the United States. It also publishes La Raza, in Chicago; and Real America News de la Bahía in San Francisco.
The Impremedia family of digital media includes the lifestyle brands Solo Dinero (personal finance), Siempre Auto (cars), Comedera ( recipes), Estar Mejor (well-being), Bien Bonita (beauty), No Muy Caro (discounts and promotions) and La Vibra (entertainment) and attracts more than Millions of monthly users worldwide. These brands have some two million followers on social networks.
These publications are among the most read, reputable and prestigious in the Spanish-speaking media in the United States. They are supported by a history of more than one hundred years informing and supporting the Hispanic community in the country. In addition to being recognized several times by the National Association of Hispanic Publications for their journalistic work, they have recently received grants from the Facebook Journalism Project, the Google News Initiative, and the McCormick Foundation.
Impremedia is a member of the National Association of Hispanic Publications and the Local Media Consortium.