The International Federation of Association Football (FIFA) launched its online video service, called FIFA+, in which it offers documentaries, live matches, interactive games, as well as archives of the matches of previous editions of the World Cup and the Women’s World Cup.
Gianni Infantino, president of FIFA, said that the streaming service represents a step in its goal of making football “global and inclusive”, and aligning itself with the main mission of the federation, which is develop and expand football on the planet.
The federation’s commitment means a change in the way fans to soccer they connect and interact with this sport. “It will accelerate the democratization of football and we are delighted to share it with the public,” said Infantino.
Among the content offered by the platform is the documentary never previously seen full-length “The Happiest Man in the World” (The happiest man in the world), in which part of the life of former Brazilian soccer player Ronaldinho Gaucho is recounted and how rose from playing in the favelas to being the winner of the World Cup in Korea-Japan 2002.
The platform also includes remembrances of world football figures, the past and present, such as Diego Armando Maradona, Pelé, Lothar Mattaus, Dani Alves, Lionel Messi, Cristiano Ronaldo, and soccer players Wendie Renard, Lucy Bronze, Carli Lloyd, among others.
It is expected that, by the end of 2022, FIFA+ retransmit 40,000 live matches of 100 federations belonging to the six confederations governed by the association. The contents also include 11,000 women’s matches. In order not to compete against broadcasters of competition rights, live matches will be geo-blocked.
Most of the income of the federation, based in Zurich, Switzerland, comes for the broadcasting rights of the men’s World Cup. Although the streaming service will be free, the association hopes to generate advertising revenue. However, it does not rule out any changes in the future.
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