The background of the signing of Héctor Herrera: “HH” generates forceful changes in Houston

Photo: Hector Vivas / Getty Images

By: EFE Updated 11 Sea 2022, 8: 11 AM EST

‘HH’ for Héctor Herrera and ‘H Town’ for how its inhabitants call Houston. The MLS Dynamo Houston have united them in their new slogan: ‘HH4HTown’

. About a million inhabitants of the Texan city are Latino. With the announcement of the arrival of the Mexican midfielder for the next season new sponsorships are approaching the club, which already has Latin supporters such as a Nicaraguan rum company , according to EFE’s general director.

Héctor Herrera is not only the captain of Gerardo Martino’s “Tri” or the Mexican with the most matches in the Champions League. He is also a business machine. The Houston Dynamo snatched him from Atlético Madrid to make him the leader of their new project

. And despite the fact that it will join in July, the Texan club has already seen the sponsorship offers multiply, the general director of the Dynamo, Pat Onstad, tells EFE, a key element in the closing of the negotiation.

Of the 2.5 million inhabitants of Houston, one 45 % is of Latin origin. More than a million people. The Mexican community of the Texan city and the fans of the team who reside in Mexico wanted to find an idol in the squad

. And the synthesis between putting together a winning team and promoting business with Mexico and Latin America has a first and last name: Héctor Herrera.

There’s no better time to join the club 😎

Swing by @PNCStadium to learn all of the benefits of a Dynamo365 membership ⤵️

— Houston Dynamo FC (@HoustonDynamo) March 10, 2022

A few hours after the signing of the midfielder was announced Mexican, the mail from the Houston business department was filled with new sponsorship proposals

. Closed doors that suddenly open to join the Dynamo’s portfolio of sponsors, which includes Nicaragua rum or energy drink companies.

“ The Mexican market is very important . Herrera was the type of signing I wanted when I took over, I wanted to enter the Mexican market “, affirms Onstad in an interview with EFE.

“A couple of glasses of wine” and a good dinner were enough for close the agreement with Gabriel Moraes, the historical representative of Héctor Herrera. The perfect bridge between Houston and Mexico.

“Héctor’s representative told us that they had an interest in some MLS clubs, in some cities. He told me ‘if Houston was one of them, would you be interested?’ And before closing the call we had it clear. We said ‘let’s talk about it internally’. We knew that you had to go to the property and say that it was a great investment. We are lucky to have an owner who immediately recognized the opportunity, and told us that he would give us whatever support we needed and that he was happy to work with us,” says Onstad.

The CEO highlighted the commitment and seriousness that showed Herrera , whose name already gives benefits to the Texan club.

“We have weekly meetings with the business department and we talk about sponsors. There are companies that wrote to us, collaboration proposals that didn’t exist before and now maybe they do. Héctor is influencing our path and as soon as he gets here, when they meet the player and the human being, they will discover a partner, an innate winner, an innate leader, great personality, great smile”, said.

“He has a lot of positive things, on and off the field from a business standpoint. It is not just the project in the field, we know that he knows the responsibility that he will have representing Houston, he wants to assume it

” he added.

Despite the proximity to Mexico, the Houston Dynamo had not yet had a Mexican reference and the club prepared a attentive media campaign to promote its arrival, with the slogan “HH4HTown”.

In addition, waiting to receive you in July, the club develops initiatives to boost ticket sales for their MLS matches from now on.

Herrera signed a contract with Houston until 2024, with an option for the season of 2025, and will join a Mexican MLS delegation in which Javier “Chicharito” Hernández, in the Los Angeles Galaxy; Carlos Vela, at Los Angeles FC; or Carlos Salcedo, at Toronto FC.

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