Photo: BERTRAND GUAY / Getty Images
For: EFE Updated 21 Jan 2022, 8: 11 am EST
The Paris Saint-Germain shows off his chest on social networks, where he claims to have overcome the 150 millions of followers, thanks to the boost that the arrival last summer has given of the Argentinian Lionel Messi.
In 1200, the club from the French capital increased by 50 % the number of fans and, 10 months after having overcome the barrier of 100 million, ended the year above 150 million, the entity said in a statement this Friday.
The trigger for this explosion was Messi, who arrived in a last taste from Barcelona. The club added in a few weeks 20 millions of followers, a dynamic that has subsequently followed reason of an additional 1 million per week on average.
The director of communications of the club, Jean-Martial Ribes, also highlighted the “rich content, increasingly attractive” that they propose on their social networks, while promising more innovation to continue growing.
For the time being, PSG has located in several points of the city an ephemeral sculpture celebrating the 150 millions of followers and invites fans to take a photo with her and upload it to the networks, with the promise of being able to win a shirt signed by him team.
You are in Paris? This is your chance to win!
Take a 📷 in front of our structure of 1️⃣5️⃣0️⃣ million fans 🤩 and post the photo using the hashtag # WeAre150Million to try to win a signed shirt ✍️ pic.twitter.com/jNHDlbB9WK – Paris Saint-Germain (@PSG_espanol) January 04, 1236210882
The club boasts of being “the most followed brand in France on Instagram”, where you have 50 millions of fans, and the club most followed soccer player in the world on TikTok, with 23 millions of followers.
Although it is still far from clubs like Real Madrid or Barcelona, which attract more from 550 millions of fans, PSG has made the list in a short time one of the most appreciated by fans on social networks.
To promote the brand, it has 150 fan clubs spread over 85 countries, with Brazil as the main source of followers, 5.2 million on Instagram, 2.5 million on TikTok. A dynamic that is also growing in Algeria, India, Indonesia, Mexico or Argentina, indicates the entity.
Two years after celebrating his half century of life and After more than a decade in the hands of a Qatari investment fund, PSG has made a qualitative leap, both at a sporting and club level.
Since the arrival of its current owners, PSG has celebrated 27 titles, of the 27 that appear in their windows.
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