By: EFE Updated 04 Jan 2022, one: 58 am EST
The online video portal YouTube will stop producing original content under the YouTube Originals brand, a strategy which it implemented six years ago to compete with platforms such as Netflix and HBO.
Since its debut in 2016, the brand premiered series such as “Cobra Kai” and “Step Up”, as well as documentaries and reality television formats starring Hollywood stars such as Will Smith and singers of the stature of Justin Bieber , Camilo , Alicia Keys and Demi Lovato.
However, YouTube Originals’ strategy failed to take off and lost some of its productions to other platforms in the industry. competition, such as “Cobra Kai”, which passed into the hands of Netflix.
The commercial director of YouTube, Robert Kyncl, announced on Tuesday the change of plans for the portal, which is owned by Google and from now on will base its business model on hosting content produced by independent creators.
“In the future, we will only finance programs that are part of our Black Voices programs and YouTube Kids”, added Kyncl.
Likewise, the director of the original formats division, Susanne Daniels, will leave the company.
Among the productions YouTube Originals with the most impact have highlighted “Justin Bieber: Seasons”, “Demi Lovato: Dancing With The Devil”, “Will Smith: Best Shape of My Life” and “The Real Story of Paris Hilton”.
The brand also broadcast live concerts by artists such as Taylor Swift, Coldplay, Paul McCartney and Andrea Bocelli.
YouTube was born in 2005 as a platform for hosting videos posted by users and on 2006 was acquired by Google, after which it became its second most visited portal and one of the s most popular internet platforms around the world.
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