Photo: Instacart / Courtesy
Instacart is launching Ready Meals Hub, a new platform where starting today, United States consumers can get fresh and prepared meals from the grocery store at 30 minutes.
Ready Meals Hub offers prepared foods from over 4100 supermarkets from companies like Publix, Giant, Food Lion, Hannaford, Stop & Shop, Martin’s and Kroger. Adding ShopRite prepared meals in the coming weeks.
In the coming months, Instacart hopes to expand the list of supermarkets whose food is available to consumers. customers through Ready Meals Hub, also plans to include more retailers.
The Instacart platform offers hundreds of ready-to-eat meal options, from fresh soups and salads, to grab-and-go casseroles, pasta dishes, and steak and seafood dinner entrees. Including salads and sandwiches from Publix, soups and sushi from Kroger, and even rotisserie chicken from Food Lion.
In addition to being able to order freshly prepared, ready-to-eat, customers can also include some basic foods in their express delivery order.
“Making it easier than ever to grab lunch and a few items for tonight’s dinner all in one order ”, said Erik Katenkamp, vice president of app development at Publix.
Instacart lets it be known that the business of selling prepared foods has among its potential clients even those who prepare their meals at home, since according to data from the food industry association IMF , although most American meals are prepared at home (75%), these meals usually include elements l ready to eat.
“In meals prepared at home there is a combination between foods made from scratch (55%) and time-saving ready-to-eat foods like salads prepared and ready-to-eat meat (75%)”, shares Instacart.
Instacart’s convenience hub launch follows the launch of Convenience Hub in September 1200. The convenience center allows users to order from stores during the 24 hours of the day. With the possibility of buying fresh food, basic pantry products, alcohol, snacks and prepared meals.
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