Jim Farley, Ford CEO, has revealed that the brand has plans to develop a new all-electric pickup for the F Series . It would be assembled in a new plant, soon to open in the United States, and would follow in the footsteps of the F – 150 Lightning, the company’s first truck with these characteristics that is still waiting to go into production . Despite this incredible statement, Farley only limited his comments to offering few details, such as the fact that this new vehicle will be a full-size pickup with a new platform.
The news about the fourth floor dedicated to the F Series was confirmed by a company spokesperson who avoided delving into the type of vehicles that there they will develop: ” adding a fourth F-Series plant in the US to build our next-generation all-electric F-Series pickup in BlueOval City. ” In the same interview with Automotive News and quoted in Roadshow , the executive also commented on the possibility that the Maverick ends up being the first truck of a sub-brand like the Bronco or Mustang , two of Ford’s iconic models.
The decision to build an all-new electric truck is backed by the incredible number of reserves associated with the F – 150 Lightning , reserves that represent the interest of the American public for the transformation of their favorite segment towards a zero emissions platform. According to the company, the demand for this truck exceeded all its expectations, registering numbers that double and even triple its estimates.
But nevertheless Despite all the success of its launch, the F – 150 Lightning has been one of the trucks hardest hit by the chip shortage , a problem derived from the COVID pandemic – 19 that has forced manufacturers to look for new ways to meet customer demand. Being the favorite in the battle of electric trucks, it was surpassed by the Rivian R1T which became the first truck with these characteristics to leave a production line in U.S.
According to Roadshow, in addition to the announcement of a new electric truck, Farley showed the company’s intention to position itself as the second manufacturer of this type of vehicle. technology , being surpassed by Tesla, world leader in electric vehicles.
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