The incipient but valuable cryptocurrency business has burst into the world of sports , with a growing number of agreements with the main competitions and sports on the planet to achieve the global supremacy of digital currencies.
When visiting the website of Crypto.com , the company that operates one of the world’s leading applications for the purchase and sale of cryptocurrencies, it can be read that the platform has cooperation agreements with a select group of partners.
Of the nine partners with whom Crypto.com has entered into collaboration agreements, seven are from the sports field : Formula 1, Serie A football in Italy, the arts company UFC mixed martial arts, Montreal Canadiens professional ice hockey team, French soccer team Paris Saint Germain (PSG), the automaker Aston Martin and the team of the NBA Philadelphia 76 ers.
Crypto.com also signed the past 25 November an agreement with the South American Confederation Football ( Conmebol ) for that the digital platform is the official partner of the Libertadores de 2023 to 2026 .
Another door that has just been opened is to pay the salary of elite athletes with cryptocurrencies. Russell Okung, player for the Carolina Panthers, one of the teams of the professional football league in the United States (NFL) is already the first player who earns half his annual salary, 13 million dollars, in bitcoin .
They seek to take over the world of sports
Crypto.com, a company founded five years ago , which has 2. 600 employees and has 10 millions of users, wants to “accelerate the global transition to cryptocurrencies”. And for this, he considers that sport is the best way to reach his “next 1. 000 millions of users. ”
Join the fever!
The NFL already pays with bitcoins and joins clubs like PSG and other sports greats that break into the world of cryptocurrency. https://t.co/QqB6TiRy7B
Crypto.com’s bet on the world of sports is not an extravagant act of “the nouveau riche of the neighborhood”. A recent survey conducted by the firm Morning Consult indicates that the 47% of sports fans have some knowledge of the world of cryptocurrencies and in fact, a 27 % has some of these new currencies.
The figures of those who declare a certain knowledge of the world of cryptocurrencies are even higher among those who recognize themselves as “avid” sports fans, a 66%, and those who make sports bets, a 72 %.
A combination Perfect: Sports activities attract billions of people from all over the world, making them excellent platforms for increasing the popularity of cryptocurrencies. And sports fans already have a predisposition to adopt digital currencies.
