Photo: Chipotle / Courtesy
Saturday, October 5
Chipotle sells coriander soap and it sells out quickly
The latest product launched for sale by Chipotle contains coriander, but you cannot eat it, it was not put on sale in restaurants, only in the online store and it was sold out right away. This Thursday, Chipotle released a coriander soap 100 real, giving life to a meme.
Coriander is an herb that is present in many of Chipotle’s menu items, one of the most debated ingredients among fans on social media.
As reported by Chipotle, approximately from 4 to 14% of the population is “genetically programmed to experience a soap taste when they eat coriander” .
Chipotle says he decided to create real life soap after the restaurant chain published a photo of a fake coriander soap on Instagram in August of this year that garnered more than 22, 500 I like it.
Chipotle Mexic an Grill launched a bar of coriander soap exclusively sold on chipotlegoods.com on December 2. The four ounce bar was released at a cost of $ 8 . Real ingredients include organic saponified oils (olive, coconut, linseed and shea), coriander essential oil and chlorella powder.
Chipotle describes its jecho new product with real ingredients like “the perfect gift for coriander lovers and haters alike.” He also warns: “Just make sure they don’t eat it.”
“Our coriander soap joins a broader trend of turning digital moments into real life experiences, ”said Chris Brandt, Chipotle’s chief marketing officer. “All Chipotle fans, no matter which side of the great cilantro debate they are on, can appreciate this fan-inspired gift.”
At the Chipotle Goods store, other new products have also been launched for the holiday season, including new garments naturally dyed with recycled Chipotle avocado pits.
Coriander Lover’s Badge
Shortly after its launch, Chipotle’s coriander soap is out of stock , according to the Chipotle Goods website. You can still get a badge though.
From December 2 through December 8, select Chipotle Rewards members can earn an exclusive cilantro lover badge by ordering at least one menu item made with cilantro.
The badge is part of Extras , an exclusive feature for Chipotle Rewards members that unlocks access to bonus points to get free Chipotle faster .
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