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Despite the high sales expectations for this Black Friday, Small Business Saturday and Cyber Monday, more than half of US consumers are not planning to shop this weekend that officially kicks off the holiday shopping season, according to a CNBC / Momentive poll.
It is estimated that 158. 3 million people will buy from Thanksgiving through Monday of this year , which is an increase of 2 million people compared to 2020, according to the National Retail Federation.
However, that would mean a 4.2% decrease compared to the number of people who bought during that period in 2019.
In the midst of a Christmas shopping season markedly different from previous years, impacted by pandemic trends, labor shortages and supply chain problems is estimated to cyber monday sales will grow in tandem with online purchases.
Of the people who plan to go shopping during the holiday weekend, the 20% say they expect to spend the most money on Cyber Monday , versus 16% on 2019.
The 39% of people said they generally prefer to shop online, in comparison with the 46% in 2019, according to the survey.
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Cyber Monday is the day that more people are looking for deals online rather than waiting in line at department stores.
It is expected that online spending will exceed $ 200, 000 million dollars in the holiday season for the first time this year, according to data from Adobe Analytics, with year-on-year growth of 10% until reaching $ 207, 000 millions of dollars.
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