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The great Disney emporium ensures that it is also ready to create its own metaverse, a very fashionable project now that consists of the principle of connecting two worlds, the real with the digital.
According to Bob Chapek, CEO of the Mickey Mouse company, said that Disney is focused on coordinating all its assets to create the “Disney metaverse.” The information came to light at the quarterly shareholders meeting to release the performance figures for the third quarter of 2021.
The metaverse that DIsney wants to create is in order to revolutionize his “way of telling stories” . What they want, according to the CEO of Disney is to break down the limits and reach the unthinkable in cinema and in the world of entertainment.
It is worth noting that the metaverse is an immersive experience or adventure. Mark Zuckerberg defined last weeks the metaverse that he will create for Facebook and it is likely that this served to inspire to many other companies that were already thinking about it.
“It is a set of virtual spaces where you can create and explore with other people who are not in the same physical space as you. You can go out with your friends, work, play, learn, shop, create and much more. It’s not necessarily about spending more time online, but about making the time you spend online more meaningful. ”
Mark Zuckerberg, Meta.
Now, Disney hasn’t revealed much about its own metaverse, other than the intent of the plans to create it . However, Chapek says they will try to unite Disney products and the Disney + streaming platform in one place.
Chapek, he told CNBC who wants to venture into a kind of “three-dimensional canvas” with new types of narrations for Mickey, Snow White, Ironman, among others.
The CEO of Disney emphasized that the company’s philosophy is still based on the philosophy of Steamboat Willie , one of the first cartoons with synchronized sound. Mickey Mouse made history with this and today Disney has a long history as a pioneer in the use of technology to improve the experience in the world of entertainment.
If we pay attention, we could say that the Disney metaverse proposal can already be seen in the direction of the Stars Wars saga, with virtual reality games.
At the end of October, Mark Zuckerberg presented the new company name and its new logo: Meta which is already on display at the company’s main entrance in California.
Meta will be the new brand of Zuckerberg’s company, who spoke of the launch of the concept of the “Metaverse” as an immersive space.
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