Photo: AMC Theaters / Courtesy
Now you can have popcorn from the cinema at any time and right up to your door. AMC, America’s largest theater company, will expand its popcorn business outside of theaters. Consumers will be able to purchase them from 2022 in four different ways .
AMC Popcorn will sell fresh popcorn and will also be available in a packaged, ready to go Microwave, so customers can also enjoy the taste and aroma of “real movie popcorn” when at home or on the go.
Consumers can order through the mobile services of their AMC Theaters Perfectly Popcorn ) freshly made; They will be made from the nearest cinema by using existing mobile home delivery services. You can also order the packages “To Go” to take away or pick up.
In addition to cinemas, AMC’s freshly made popcorn will be on sale at “AMC Theaters Perfectly Popcorn ”, counters and shopping malls even when there is no AMC cinema location.
The menu will consist of traditional and gourmet flavored popcorn , sweets and other food products from the cinema , including beverages such as Coca-Cola company soft drinks and bottled water.
It will be at the end of 2022 when AMC popcorn will also be sold packaged to make in microwave. They will be available in supermarkets and convenience stores in the United States.
AMC Theaters Plans to Extend Century-Old Popcorn Business ; currently handles up to 50 tons of popcorn per day. The company claims they are the largest supplier of fresh popcorn in the United States and will capitalize on the popularity of their popcorn that extends beyond movie theaters.
“The announcement that AMC will become a competitor in the multi-billion dollar popcorn market is so natural and logical that one wonders why the idea has not been tried before,” said Adam Aron, Chairman of the Board and CEO of AMC.
This new popcorn sales strategy may be a “natural” move, but the pandemic could also motivate a way to diversify the business. The closure to which theaters were forced led AMC Theaters Business to lose in just three months of 2020, $ 901 million with a drop in sales of 97%, according to Business Insider data.
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