Photo: Justin Sullivan / Getty Images
After Apple announced its new privacy policies, now it turns out that it is being responsible for the fall in the profits in advertising sales of the most popular social networks that we have: Twitter, Snapchat, Twitter and YouTube. According to an investigation by the Financial Times, there are reports of losses of billions of dollars.
It turns out that with Apple’s announcement of its new Application Tracking Transparency (ATT) policy, which came into effect in April, applications are forced to request permission to track user data.
And as is It was announced, now a full-screen notification appears on the screens of the iPhone asking users if they authorize that “applications and websites of other companies keep their records for advertising use.
The investigation indicates that the losses for this concept have been reported around $ 9, 850 million dollars. And it is that already all these social network apps prevented how it would affect them. Even Facebook, now called Meta, ran a tailored critique with a full page ad.
In fact, Facebook seemed to be the company that more money was lost by not being able to track user data from Apple devices. Facebook said it had to rebuild a new infrastructure, to improve this flaw.
For its part, the audiovisual messaging platform, Snapchat revealed that the estimates they had for this third Quarter of the year on Wall Street were not fulfilled and he blamed the bad moment on the changes made by Apple Inc . on their iOS operating systems for their devices.
For the Californian company, its advertising business was affected by the privacy changes that Apple introduced earlier this year. Notably, Snapchat derives the bulk of its revenue from the sale of in-app digital advertising.
This Apple policy, although it forces these platforms to have a little more creativity to sell advertising, it is also possible that the sale of advertising is now more concentrated on Android , so the users of these devices will be the new victims.
For their part, iPhone users are happy to say “No” to data tracking for advertising blitz. Although it is expected that Apple is creating its own strategy to invade its users with advertising and make this another business in favor of the bitten apple company.
You may also like: Facebook reports profit of $ 29, 085 million dollars between January and September of 2021
Facebook changed its name: Meta will be called Zuckerberg’s company focused on the Metaverse