Thursday, November 14

Univision's 'La Desalmada' is the absolute patron of Hispanic primetime

The nights of Hispanic primetime have an absolute patron and it is “ La Desalmada ” from Univision. After the end of “Si Nos Dejan” , the phenomenon of the Hispanic network, the telenovela starring Livia Brito has taken the throne and has become the most seen of the night.

On Wednesday 21 of October, “La Desalmada” proved to be the queen of nighttime programming, marking 1.6 million in total. In the adult demo between 18 and 49 years old, the melodrama reached 700 thousand, the most High of the night.

Despite the fact that UniMas programmed soccer at the same time as “La Desalmada”, the latter was not affected by the game.

On Telemundo, “La Desalmada” competes with “Malverde: El Santo Patron” that rating pattern has nothing and was the lowest of the night between the two main networks. The series starring Pedro Fernández only achieved 680 thousand in total and 265 thousand in the demo.

The second most viewed of the night was Univision’s “Vencer el Past” with 1.5 million in total and 661 thousand in the demo. The third place went to “La Rosa de Guadalupe” from the same chain with 1.4 million in total and 560 thousand in the demo . “What’s Happening to My Family” came in fourth place with 1.3 million in total and 520 thousand in the demo.

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