Interest in the Ford Bronco already reaches unimaginable levels, leading dealers to have to “lie” in the number of their orders to obtain assignments additional . As reported by Roadshow, citing a report published in Jalopnik , the SUV already has 150, 08 reservations despite the delays that have been affecting its production . With all this boom, some dealers have had to use many strategies to fill the huge gap that has been created between them and their customers as a result of the shortage of this incredible vehicle that has been slowly coming into their hands.
In addition to this strategy, which the company managed to discover, dealers have also been increasing initial prices to bring their margin of profit a little further, a situation that has aroused the annoyance of some customers, but that also has its defenders, those who do not mind having to pay more money , as long as they receive the long-awaited SUV recognized for having one of the most versatile designs in the industry, providing incredible customization options while rescuing a legend written by Ford more than half a century ago.
Faced with the desperate attempt of the dealers, Ford has taken action on the matter and has developed a system called “2021 Bronco Customer Name Match Audit and Integrity Policy Reporting Platform” with which the company can confirm the information it receives, avoiding any type of deception in the future. With this system, Ford will also implement penalties: if it happens again, the dealer will receive a warning, but if it happens two or three times, the responsible dealer will lose their vehicle allowances for 1 and 3 months, respectively.
As the year progresses, the delays around the Bronco and other Ford vehicles continue due to a still latent problem: the shortage of semiconductor chips that is plaguing the entire industry and that According to Ford CEO Jim Farley, it could come to an end, but by the end of next year. Therefore, the company has implemented some incentives to reward the waiting and loyalty of its customers, the most recent corresponds to a discount of $ 2, 000 for those who don’t want to keep waiting for their vehicle to roll off the production line. According to the announcement, it only applies if the customer renounces his order and chooses another vehicle that is available. However, as the star of the moment, the Ford Bronco is out of this option .
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