Photo: SOMOS / PRNewswire / Courtesy
Somos is a new brand of Mexican food that is being launched in the United States and that ensures that it will compete in the market by offering products made as they are prepared in Mexico. The founders saw the opportunity due to the lack of authenticity of the available products.
According to Daniel Lubetzky, founder and CEO of SOMOS and founder of KIND Snacks, the company will nixtamalize corn for tortillas, grill vegetables on the fire and simmer its beans, as is traditionally done in Mexico.
Lubetzky joined two of the former Kind Bar executives, Miguel Leal and Rodrigo Zuloaga to create Somos. The three men born and raised in Mexico find differences between their childhood food and what has been defined as Mexican food in the United States.
Daniel Lubetzky explains: “Until now, Americans have had to go out to dinner to enjoy authentic Mexican food. At home, the options have been limited to foods that do not really exist in Mexico , like hard shell yellow corn tortillas. ”
“ Most of the food that exists in (packaged products) is Cal-Mex or Tex-Mex, not the food we grew up with . We just thought there was a great opportunity to bring ingredients, techniques, real Mexican food made in Mexico, ”said Miguel Leal, CEO of Somos via CNBC.
Leal added that “ Here, in America, in Mexican food, they put this grated yellow cheese “, said. “In Mexico, it’s fresh white cheese.”
“We are a group of three friends who grew up in Mexico eating chilaquiles, cooking tacos and loving homemade food from our mothers ”, Daniel, Miguel and Rodrigo review.
The founders de Somos claim that in the United States there are excellent Mexican restaurants , but also point out that the options available to create authentic and delicious Mexican food at home is disappointing, so they decided to create Somos .
“We combine our Mexican heritage and our years of experience in the food community to create ready-to-eat foods that honor the rich culinary traditions of Mexico. … Bring our mothers’ kitchens to yours ”, point out the creators of Somos on their website.
The brand has sauces, chips for sale and will soon have complete packages available for sale. To prepare to easily prepare Mexican-style tostadas, chilaquiles, tacos and nachos.
The brand offers a variety of rice, beans, tortilla chips plant-based entrees and sauces, including smoked chipotle mushrooms; cauliflower tinga; and two types of “pea-cadillo”, a vegetable alternative to ground beef, which can be mixed and matched to create homemade Mexican meals.
Among the sauces are the four chilli sauce, smoked chipotle red sauce, pasilla chili sauce and roasted tomatillo, and jalapeño and roasted tomatillo sauce.
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