Saturday, November 16

McDonald's: wants to cut plastic in Happy Meal toys by 90% worldwide

More and more companies are committed to the environment by offering products made with materials that do not harm nature, is the case of McDonald’s . The company announced that the toys that come as gifts in the happy meal will be made with a smaller amount of plastic by the end of the year 2025.

McDonald’s said it has already cut 30% the use of plastic made from fossil fuels in its toys worldwide since 2018. If the company succeeds, it will have cut 90% of the amount of pure plastic that was used in the toys that were manufactured in 2018 .

The challenge for the company is not less, since which operates in 100 countries around the world, in which the happy meal is sold. This move made by McDonald’s goes hand in hand with the improvement of its children’s menu, which it renewed in order to reduce calories, sodium, saturated fat and sugar in products .

The happy meal is a reference in the history of the firm, each year sells millions around the world, especially since McDonald’s makes toys that have to do with movies, television series through links with companies such as Disney, Warner Brothers or the Hasbro toy company. The great attraction of Happy Meal toys is that are not for sale elsewhere .

The efforts that the fast food chain is making to have a better impact on the environment are not only limited to eliminating plastic made from fossil materials, since the company has been using recyclable materials for the operation of its restaurants for months. .

The fact that McDonald’s seeks to develop sustainable toys can directly benefit the environment, since one of the great problems that all the nations of the world face is the pollution generated by waste of the plastic that they have contaminated, rivers, seas, forests and jungles.

The company indicated in the announcement of this initiative that some toys that come in the happy box, are made with recycled material or of vegetable origin. On the other hand, McDonald’s stated that its toys will have changes in their appearance. Superheroes and movie characters will be 3-D cutouts instead of plastic figures .

Consumers They will be able to see multiple changes not only in the happy meal but also in the packaging of all the products, since the aim is for the company to provide sustainable items that do not harm the environment.

You may also be interested in: The creator of the McDonald’s happy meal has passed away, the Guatemalan Yolanda Fernández de Cofiño