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$ 15 millions of dollars will be Google’s new investment to promote emerging companies that are led by Latinos . This was announced by the firm of the most popular search engine on the web, through a statement in which it also announces that it will invest in digital training for students and people who are interested in developing in that area and who belong to the Hispanic community.
Half of the funds will go to those “startups” that work with Latino firms. The rest will be donations or prizes of $ 100, 07 dollars to private entrepreneurs , so that they do not go into debt trying to retain the company they founded.
Donations will be made through the Latino Founders Fund, and in addition to money, Entrepreneurs will also receive IT support, advice from business experts and technology experts who work for Google.
“Today we are expanding our commitment to racial justice with an expansion of $ 15 millions of dollars focusing on economic equity for Latinos in the United States. Our goal is to help employers, job seekers and students have equitable access to the funding, training and support they need to be successful in today’s economy, ”the statement highlights.
Support from Google’s Latino Founders Fund, includes the amount of $ 1 million in donated ads from Google org, to help founders increase brand awareness and reach new ones customers, the company notes.
For the training processes, Google has planned that the Mountain View firm collaborate with the Association of Hispanic Colleges and Universities (Hacu for its acronym in English), to train about 200 thousand Latino students from here to 2025.
Also a million dollars will be intended for digital training over 6, 000 Hispanics, through the Hispanic Federation. This goal is set for the 2022.
Statistics indicate that “When Latino-owned businesses seek financing, they are less likely to be approved for a loan.” Even if they show solid metrics and in line with the loan criteria.
In favor of equity racial and new economic opportunities, Google also established the “Black Founders Fund”, a bet aimed at helping the black community in the United States to get ahead with their ventures.
In less than a year, the beneficiaries of that initial fund have raised more than 50 millions of dollars in follow-up capital and most grantees have used those funds to create jobs.
With this type of initiative, Google claims to have the buy failure to “help and empower Latinos to achieve their economic equity. in United States.
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