Sunday, September 22

Costco: the number of visitors to physical stores already exceeds pre-pandemic levels in the United States


A pesar de la pandemia y de las adversidades que representa la recuperación económica, Costco es el líder del mercado de los almacenes con membresía
Despite the pandemic and the adversities of the economic recovery, Costco is the market leader in membership warehouses

Photo: FREDERIC J. BROWN / AFP / Getty Images

When the Delta variant made its appearance and was determined to be highly contagious, it began to be said that it would probably scare consumers and they would stop attending the main shopping centers and warehouses of all the cities of the country.

Apparently, this has not been entirely true, since Americans gradually have been returning to carry out their consumption activities as before the pandemic, this has been made clear by a report that gives an account of the activity of the people prepared by Placer.ai.

An example of the above is represented by the membership access supermarkets, which in recent months have exceeded pre-pandemic visitor levels. Costco is the warehouse that dominates the market share .

Placer.ai released data showing that Costco leads consumer transit with a 55. 5 % of wholesale customers who visited your warehouse, this measurement corresponds to the month of August. For its part, Sam’s Clubs, which is owned by Walmart, represented 36. 2% and BJ’s Wholesale obtained a discrete 8.3%.

Placer.ai indicated that “Costco visits have grown steadily compared to 2019, with visits in June, July and August up 9.8%, 13. 8% and 12, 8% compared to the equivalent months two years before. ”

The report added that the increase in visits is incredible, since it is a “strong sign that the brand not only achieved relative strength during the pandemic, but turned that short-term strength into a foundation for long-term success.”

Placer.ai added that even though Costco has “rigidity of its membership model there are real reasons to believe that Costco will still be stronger in the coming years ”.

But the three clubs m ayoristas are experiencing visitor increases beyond 2019. During August, visits increased by 11. 9% at Sam’s Club and a 15, 4% in BJ’s compared to two years earlier. For July, those numbers were 13, 8% for Costco, 18, 1% for Sam’s Club and 17, 1% for BJ’s.

Meanwhile, as it persists COVID – 19 and the Delta variant continues to increase, Costco has reinstated purchase limits on some items such as paper products and water, and reversed its decision to lift the schedule Senior shopping for virus concerns.

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