Beyond the adversities that both companies and the United States have faced in the context of the economic recovery, it is forecast that the Christmas season and the end of the year consumers can considerably increase the sales of companies retailers across the country.
This projection has to do with the fact that citizens, in recent months, have shown interest in spending on various items such as clothing, electronic products and jewelry, according to CNBC. Therefore, retail analysts are betting that the spending observed so far will have a positive impact on the Christmas season .
According to the firm Bain, sales in November and December are expected to increase by 7% and reach $ 800, 000 million dollars compared to last year, when the pandemic was in a strong moment. But this is not the only forecast that has been given on the subject, since other companies have made studies about it.
For example, according to CNBC, Deloitte expects Christmas retail sales to rise between 7% and 9%, representing a 5.8% increase recorded in 2020. Meanwhile, Mastercard SpendingPulse stated that retail sales may represent 7.4% compared to the previous year.
In this sense, the three studies agree that, at least, sales in the Christmas season will represent 7% . The forecasts of the expert firms, undoubtedly, suggest that the retail firms of all types of products will have a good year-end sales season if the demand from the consumers.
Although the forecasts are positive for commerce in general, there is a latent limitation for the end of the year season to be a success, the shortage of products that prevails throughout the country as a result of the fact that the supply chain has not been able to recover due to the impact of the pandemic.
The logistical issue for the delivery of products to both businesses and consumers is not minor, delays can cause annoyance . Consumers can expect packages to take longer to reach their doors , as delivery carriers, including UPS and FedEx, overcome their own bottlenecks.
This situation will also have an impact on prices, since generally consumers could expect some seasonal offers, but due to shortages and logistics issues this situation may leave, at least, for this year to buyers no great deals for all kinds of products.
Another challenge for goods and services stores has to do with staff shortages, which is why many companies They still have the remainder of September and all of October to recruit staff thinking that November begins strong sales and product demands.
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