Thursday, April 25

Disney will expand its commercial agreement with Target, but will close 60 stores in the US.


Los productos de Disney han sido del agrado de millones de estadounidenses por años.
Disney products have been liked by millions of Americans for years.

Photo: ETIENNE LAURENT / EFE

Earlier in this 2021, Disney announced that it would close several of its independent retail stores in different locations throughout the world. United States out of its theme parks as part of a business strategy. But the scenario is not catastrophic as one might think for fans of the brand.

Those looking for Disney products do not have to be worried. The company has been opening stores at large retail Target locations for years, those stores are ready to expand .

Target announced Monday that it will triple the number of Disney stores in its locations by the end of the year, adding 160 before the Christmas shopping season, which will compensate for the closure of several stores of the famous brand.

Yesterday, WGN-TV reported that Disney will close all of its stores in the Chicago area in mid-September . On the same day, NJ.com reported that four of the five Disney stores in the state of New Jersey would disappear in the coming weeks.

The site Disney website reported that 11 of the 14 stores in the Los Angeles metro are being closed and only the three Disney area stores will remain at this point.

In Minneapolis, Disney’s only Mall of America location is now permanently closed, and the only store in St. Louis will also disappear by 15 of September.

In Orlando, where Walt Disney World is located, the only Disney store other than those at the resort will also close its doors. Disney announced in March that would close at least 60 from your US retail stores by the end of the year.

Stephanie Young, president of Disney’s consumer products, games and publishing, informed Reuters at the time: “While consumer behavior has shifted towards online shopping, the global pandemic has changed what consumers expect from a retailer. ”.

Online commerce has changed the customs of commerce not only in the United States, for this reason many companies have had to change their approaches and business models to be able to remain in force and more in the context of the pandemic .

Since it arrived the Covid – 19, the retail business has undergone a notorious revolution in its ways and means for consumers acquire all kinds of products, for this reason it is not surprising that Disney has decided to close various points of sale throughout the country.

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