Friday, November 15

Inflation: the US brands that will raise their prices to compensate for the rises in raw materials


Widespread hikes in essentials are expected to arrive later this month or early July. Meat companies like Tyson or cleaning products like Clorox will raise their prices considerably

Inflación: las marcas estadounidenses que subirán sus precios para compensar las alzas de las materias primas
Since April, executives of the cleaning products company announced the increases that will take effect when July arrives.

Photo: Mike Mozart, Flickr / Courtesy

Luis Diaz

Inflation can already be considered a huge problem, especially for consumers that do not have a robust financial capacity , therefore, apparently, the increases in all kinds of products will continue to increase despite the federal agencies assuring that this phenomenon is temporary.

Regardless of what government bodies may report, companies across the country are considering raising the prices of their consumer products to compensate for the rising costs of raw materials, energy and transportation expenses .

According to retailers and entrepreneurs, the purchase price of a large number of products, including wood and steel, has risen in recent weeks due to supply chain bottlenecks and pent-up consumer demand.

This situation it has generated shortages in various areas. According to FOX, FactSet found that 18 of the 20 S&P companies 500 in the consumer staples sector reported that they increased the prices of their products, or were willing to do so, for counteract the recent rise in inflation .

Executives of brands such as Clorox reported since April that they plan to increase the prices of their products in July, even, due to the inflation trends, they could There will be further increases later this year.

The CEO of the company, Linda Rendle, after the company’s earnings report, announced that there would be an escalation of price rises, “given the volatility and increases that we are seeing in the market, we are considering taking additional prices according to what we have seen. ”

In the same month of April, Kimberly-Clark announced that it would increase the prices of basic products such as Scott toilet paper and Huggies diapers , with prices in the “mid to high single digit range”. This situation is notoriously damaging American families.

But it is not only cleaning products that will increase costs, the firm Tyson, the second largest processor of chicken, beef and pork of the country is increasing prices in all companies to offset the higher costs of animal feed and other expenses.

Consumers throughout May and so far this month have already felt the hikes, but most essential product costs can be expected to skyrocket in late June or early July .

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