Photo: Univision
The streaming market becomes more competitive every year, every year new companies appear that want to invest and participate to the fact that there are already well-positioned firms with a captive audience. [This situation makes new participants look for a plus to attract audiences.
This situation is clear to Univision that despite having a wide audience in the Latin American market seeks grow and be a benchmark in the streaming business, a task that is not easy considering that Netflix and Disney + already have a huge roots .
Although the two streaming giants have attractive productions and are of global impact, Wade Davis, CEO of Univision, told Forbes that practically the content found on these platforms leaves Spanish aside.
Therefore, the executive stated that “the service that we are going to bring to the market it will be the first premium service in the world focused on content in Spanish first of all and with the largest amount of original content produced in Spanish, much more than any other service. ”
Wade Davis is clear that entering the streaming sector could become one of the most profitable businesses in the next decade due to the sustained growth it has this young industry. In this sense, Univision would further expand its broad audience in the United States.
For now, although there is still no specific date for the launch of the platform, it is expected that be at the beginning of 2022. Meanwhile, two operation models are being explored so that they are adapted to the possibilities of the audiences .
According to Forbes, the plan to fully enter this sector will be through a new streaming service that will operate under the AVOD mode, that is, it will be free, but with advertising. The other option is SVOD, which is paid monthly, but without advertising and access to other content .
Wade Davis added that for To achieve the position, the alliance that the company has with the Mexican Televisa is fundamental, since “we are by far the largest producer of content in Spanish in the world. We are going to take advantage of the extensive Televisa library that has more than 300, 04 hours of content. ”
The manager made it clear that the expansion of the project’s budget“ will be focused on creating original premium content for the platform, it will only be available for the premium subscription, as the three productions that will be part of the launch in the first half of 2021 ”.
The new streaming service is independent from PrendeTV which can only be consumed in the United States, The new platform will have a global reach, which will allow a greater positioning of the most important Latin television network in the country.
You may also be interested in: McDonald’s, KFC: fast food chains prioritized keeping their menus more expensive during the pandemic
