Sunday, July 7

Eva Longoria, Ryan Reynolds and other Hollywood stars get into the football business

Eva Longoria, Will Ferrell, Natalie Portman, Matthew McConaughey and Ryan Reynolds . Together they could make a brilliant cast for a movie, but these Hollywood stars have something in common beyond cinema: their passion for soccer and their business acumen.

In In recent years, figures of the maximum cache on the big screen have become owners of football teams and they have taken the great spotlights of the cinema to the stadiums. One of them is Eva Longoria, who assured Efe that what is happening with Angel City FC is “revolutionary.”

Longoria, who recently announced that has become a shareholder of Mexican Necaxa, stressed the importance of Angel City FC having a majority of women at front for decision making.

Mesut Ozil, Justin Verlander and Eva Longoria owners of Necaxa ?? https://t.co/ubNY0fD7Md

– Andres Agulla (@aagulla_espn) April 11, 2021

“It’s like getting behind the camera to be a director. To get good opportunities and change things (for women), we need to sit in the boardrooms of the companies ”, she defended.

Actors have long ceased to be just artists to become major investors with multiple business interests.

The actress Eva Longoria, part of the new group of shareholders of Necaxa leave a message that excites the Rays 🙌 https://t.co/1V5c7DyEHf pic.twitter.com/RPH9xmSaA7

– ESPN.com.mx (@ESPNmx) June 1, 2021

But it is striking that many Hollywood figures have opted precisely for soccer, a sport that, although it has grown a lot in the United States, continues to have popularity and power economic lower than the impact of large from basketball (NBA), American football (NFL) or baseball (MLB) leagues.

PRAGMATISM IN THE OFFICES

Eric Johnson, Faculty Director of the Anderson Center for Media, Entertainment and Sports of the UCLA university, explained to Efe that, beyond the love for football that these stars may have, there are compelling reasons to justify these investments from the economic point of view.

This expert explained that the valuation of the teams in the MLS American football is “relatively low,” at least compared to NBA or NFL franchises.

Thus, Hollywood stars can enter the property of these football clubs without excessive difficulties for the economic part, and that exposure from the investment can serve them to “improve their international brand” as a figure of the cinema.

TWO DIFFERENT WAYS

Johnson said that at the crossroads of Hollywood and football there are two different routes of arrival.

On the one hand, there are the great stars who have entered consolidated teams of the highest competitive level, such as Matthew McConaughey with Austin FC.

There we meet Ryan Reynolds, who this year bought the Wrexham AFC Welsh of the English fifth division. One might wonder what the protagonist of “Deadpool” has missed (2016) in a small team in Wales, but Johnson tried to see the economic reason for this operation.

Wrexham’s owners Rob McElhenney and Ryan Reynolds hope to regain the freehold of the Racecourse Stadium for the club.

https://t.co/ JpZhUixujb pic.twitter.com/tzMjQTX6Mx

– BBC Sport Wales (@BBCSportWales) June 12, 2021

“You can turn (after upgrading) a very small investment into something worthwhile . And it is also being promoted outside the US (…) by owning something that has value and recognition in countries such as the United Kingdom, Spain or Italy ”, he explained.

Ryan Reynolds is now owner of a football team and in order not to spoil the business he turned to an old fox in the beautiful game https://t.co/qDvdivJ4lj

– Latest News (@UNoticias) 1403389131686879237 March 12, 2021