New changes come to YouTube in terms of guidelines, the company will include advertising in all videos on its platform but it does not mean who will pay everyone for it
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Thursday, December 19
YouTube changes terms of service: it will put ads on all videos but will not pay you all
announced that as of June 1 it will begin to advertise ads in all the videos that it considers pertinent or that it considers safe for the brand.
The new terms will take effect in countries outside the United States (in this country it already applies since November 2020) , and it does not mean that the platform will pay for it to small content creators who are outside the YouTube Partner Program (YPP).
“Because these channels are not on YPP, there is no revenue share for creators, but creators can still apply for YPP once they meet the eligibility criteria, which remains the same,” he explained. YouTube on its official blog.
Most Affected with this measure are the creators of e content not registered to YPP , because in addition to not receiving income, they will now show commercial advertisements in their content if they do so. decides the platform.
“ This is part of our ongoing investments in new solutions , such as Home Feed ads, which help advertisers responsibly leverage YouTube’s full scale to connect with their audiences and grow their business ”, explains the platform’s blog.
The announcement indicates that for video creators registered with YPP, in the United States, the updated conditions establish that any YouTube income payments will now be treated as royalties and that Google will withhold taxes from these payments if required by law .
It is specified that American creators generally They will not be affected by these tax withholdings as long as they provide valid tax documentation in Adsense.
And as far as creators outside the US are concerned, The blog explains that more details will be provided in the course of the year, as the terms become available in their respective countries.
YouTube’s new terms of service as well expressly prohibit the collection of any data that can identify a person without their consent, including facial recognition data or the username .
Otherwise, users who usually upload videos on YouTube can continue to do so as they are today, Posts will be preceded or accompanied by unpaid commercial ads if you are not on YPP .
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