Gillette is launching a new line of rakes specially designed for pubic hair and skin in the intimate areas of women . In an innovative way for the campaign of Venus for Pubic Hair & Skin an animation was created in which a public hair appears singing and becomes the star of the commercial .
Social networks have gone crazy with the way the public hair character sings and dances to the rhythm of a Broadway production confessing the secrets that he lives every day in the intimate areas of women. The character also claims to the viewer that it is only pubic hair by saying: “It’s not fair, all I wanted to be was just one more hair. But when they looked at me, the sentence of society was: you don’t. ”
The song also seeks to end the stigma of advertising that enhances hair-free perfect skin and shiny hair like signs of beauty , however, the ad questions what happens to skin and pubic hair when wearing underwear.
Related: Waxing pubic hair increases risk contracting a sexually transmitted disease
An adorable character
Even though the public hair animated character seems adorable, represents a trend where companies are using advertising to speak out against the stigmas that marketing has created over the years .
Gillette’s campaign recalls the approach that the product brand Shaving s Billie has embraced for the past two years by exposing the intimate skin and areas of a woman’s body in a more realistic way.
Related: Ulta Beauty will open hundreds of stores inside Target
The challenge of removing stigma
The animation was created by the advertising agency Gray and is based on a survey conducted by the company to 250 American women.
Half of them stated that they find it more accurate use anatomical terms such as “pubis” in the products although the survey reveals that only the 18% of respondents use them.
Little more than 27% of women said n that society has defined what can be visually appealing when it comes to female pubic grooming. The 56% of respondents wish that in advertising there were more real images about the appearance and cleanliness of this area of the body without falling into the stigmata.
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