Telemundo Streaming Studios is born and bets on new streaming platforms

With all the streaming platforms available, Telemundo bets on creating “premium” content and creates Telemundo Streaming Studios that will focus in producing high quality series

Photo: Telemundo

This week the creation of Telemundo Streaming Studios was announced , the first study in Hispanic media dedicated exclusively to serving the growing Latino streaming audiences in the United States and around the world.

The Hispanic network has had many successes in its history such as the saga of “The Lord of the heavens ”and“ The Queen of the South ”, as well as“ The Inmate ”,“ You Can’t Hide ”and“ Play with Fire ”. More recently they have been involved in titles such as “Tell Me Who I Am”, “100 Days To Fall In Love “,” False Identity ”and“ Mariposa de Barrio ”, to name a few.

Now Telemundo is investing in expanding its production capabilities to create premium original fiction content , designed exclusively to meet the growing needs of direct-to-consumer platforms. In addition to developing and producing its own IP (intellectual property), the new studio will offer production services to the platforms direct to the consumer seeking high-quality production capabilities and expertise.

“As the premier media company targeting Hispanics in the United States, Telemundo is defining a new era in Hispanic media with the creation of the first streaming study ”, said Beau Ferrari , CEO of NBCUniversal Telemundo Enterprises. “Latinos are referents of cultural and technological change. We are the leading Hispanic media company serving Latinos today with the best original, premium and culturally relevant content, on all platforms ”.

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Where will Telemundo Streaming Studios operate from?

Based in Miami, Telemundo Streaming Studios will be under the award-winning production center Telemundo Global Studios , led by its president Marcos Santana , who will continue to supervise all original fiction productions for the Telemundo network and other platforms, including international co-productions.

Telemundo Streaming Studios will leverage Telemundo’s extensive experience and production expertise to develop and produce many of the shows in Spanish more interesting and innovative for s streaming platforms in the United States and the world.

The new production unit is launched with more than 35 projects in development and in production , among which are the dramatic comedy “ Woman Arms ”for Peacock and seasons 4 and 5 of the smash hit“ El Marginal ”for Netflix, as well as the remake of the internationally acclaimed Story of a Clan, the upcoming seasons of“ El Recluso ” , a new version of “The Diary of a Gigolo” and the action series “The Immortal”.

“We are delighted to open a new state-of-the-art studio, designed from its inception to produce premium content with world-class producers and award-winning Hispanic talent in the United States, Mexico, Colombia, Spain and Argentina, ”said Santana. “As pioneers in the production of fiction content in Spanish for Hispanics in the United States, we have a wide range of experience to invest in the production of the best fiction content for the growing number of Latinos who consume their favorite shows on streaming platforms . With these new studies, Telemundo will be the reference source for streaming Latino content in the United States and the world. ”

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According to Nielsen data, Hispanics lead the adoption of streaming, above total market levels, as four out of five Hispanics have access to streaming services at home . Driven by the consumption of streaming videos, Hispanics spend more time per day watching videos through devices connected to television or using specialized video applications, compared to Total Adults. Hispanics are usually the 50% or more of the average audience of programs that focus on Hispanic characters and stories, which is a notable incidence considering that they are approximately 20% of the population.