BTS took the spot 47 on Forbes 2020 Celebrity 100, with earnings of $ 50 millions, is a very popular group.
Photo: Kevin Winter / Getty Images
K-Pop BTS and McDonald’s are ready to earn millions with the next collaboration because this Monday the hamburger franchise announced that it will launch a special menu with the musical supergroup the 26 of May, after the success he has had in similar campaigns with stars such as the rapper Travis Scott and the reggatonero J Balvin .
Same as did it with the above stars, McDonald’s will sell an item of BTS special menu , which includes a Chicken McNuggets from 10 pieces, medium fries, a a medium Coke and two restaurant-inspired sauces McDondald’s in South Korea.
If past campaigns serve as a thermometer, it is expected that this campaign results in large payouts for both parties.
In his last September campaign with Scott, McDondald’s sold a package consisting of a medium Sprite, a quarter pound, and barbecue sauce fries, and it was so popular that some places were short of the product.
Rapper was paid at least $ 5 million for the agreement and earned another $ 17 million for sales of marketing products ranging from T-shirts to McNugget-shaped body pillows that c They reed in collaboration with Scott’s Cactus Jack clothing line.
The limited-edition food was removed from the menu on October 6, but clothing from the original release is still available. sells, according to StockX data.
For its part With the image of Balvin sold a Big Mac without pickles , French fries with ketchup and an Oreo McFlurry.
Also featured was a clothing product line including McFlurry bucket hats and slippers Big Mac , but was canceled in January due to supply chain issues.
Today BTS is one of the highest paid groups on the planet, and ranked on Forbes 2020 Cel ebrity 100 with earnings of $ 50 million, compared to Scott , who held the position 82 with $ 39. $ 5 million. Balvin did not appear on the list last year.
The use of stars to promote products that McDonald’s has been selling for years seems to be a hit for the string , as it reversed the 4% pandemic-related drops and 24% in the first two quarters of the fiscal year after the agreements with both singers.